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Table Of Contents

1.1. Introduction
1.2. History of “Surf Excel”
1.3. Brand Mission
1.4. Brand Vision
1.5. Brand Philosophy
1.6. Brand Values
1.7. Brand Objectives
1.8. Brand Issues
1.9. Market Share
2.1. Brand Name
2.2. Brand Logo:
2.3. Packaging
2.4. Brand Slogans
3.1.1.Variety
3.1.2. Quality
3.1.3. Size
3.2.1 Basic Method of Setting Prices
3.2.2. List Prices Of Surf Excel
3.2.3. Discounts
3.3. Place
3.4. Promotion
4.1.1.1. Geographic Segmentation
4.1.1.2. Demographic Segmentation (based at actual users)
4.1.1.3. Psychographic Segmentation
4.1.1.4. Behavioral Segmentation
4.1.2. Target Market
4.1.3. Positioning of the brand
4.1.4. Advertising Strategy
4.1.5. Competitive Strategy
5.2. Weakness
5.3. Opportunities
5.4. Threats
6.1. Competitors:
6.2. Ariel
6.3.1 Points of Parity
6.3.2 Points of Difference
6.4. Effect of Distribution on Sales Trend
6.5.1. Market Potential
6.6.1. Evaluation:
7.1. Analysis of Questionnaire
7.2. Conclusion of the Analysis
8.1.1. Brand Attitude
8.1.2. Brand Quality
8.1.3. Brand Credibility
8.1.4. Brand Consideration
8.1.5. Brand Superiority
8.2.1. Brand Loyalty Pyramid
8.3. Brand Feelings
8.4.1. Brand Loyalty
8.4.2. Name Awareness
8.4.3. Perceived Quality
8.4.4. Brand Association
8.5. Brand Resonance
P. 1
Brand Management

Brand Management

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Published by sumbal
The project has brought forth the brand management of Surf Excel, it has outlined the brand portfolio of surf excel, its SWOT analysis, Competitor analysis, key issues with its name and ad campaigns and its marketing strategies...
The project has brought forth the brand management of Surf Excel, it has outlined the brand portfolio of surf excel, its SWOT analysis, Competitor analysis, key issues with its name and ad campaigns and its marketing strategies...

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Published by: sumbal on May 17, 2011
Copyright:Attribution Non-commercial

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08/09/2013

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