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97 Marks - Section b Music

97 Marks - Section b Music

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Published by MediaMassage

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Published by: MediaMassage on May 17, 2011
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05/15/2015

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G322 June 2010Examiner’s comments 97/100
Question 1 (47 marks)This is a detailed, sustained and thorough response to the set question. The candidate isclearly analytical and answers with confidence and depth. This is an integrated approachto addressing the question, with interwoven analysis of the technical aspects of televisiondrama and how meaning is constructed in relation to the representation of gender. Thereis excellent and correct use of media terminology (at times with the occasional error, suchas the reference to invisible rather than continuity editing). The candidate considers a fullrange of representation of gender which is needed for a level 4 mark for explanation,analysis and argument. This is reflected, for example, in the analysis of sound and gender,which is matched in analysis with character types and the framing of gender identity. Thisis a balanced response, which was not awarded full marks for explanation/ analysis andargument because of small gaps that appear in the analysis of editing. There is a degreeof sophistication in analysis; it is a comprehensive analysis of the extract.Question 2 (50 marks)The area that the candidate has addressed is Music. The response begins with acontextual introduction to Sony. This case study of Sony is sustained and developed usingcontemporary exemplification to demonstrate the candidate’s knowledge andunderstanding of the music industry, which is extensive from production to distribution andaudience consumption. This explanation, analysis and argument (AO1) is extended todeal with the size and scale of the media conglomerate and considers horizontalintegration as a key concept within institutional practice.The candidate then seamlessly progresses to consider independent music companies witha case study of ‘Innit for the Money’. The degree of sophistication to the candidate’sanswer is embedded in the argument and exemplification of the development of thecompany through synergy and media convergence, itself a consequential trend with digitalinitiatives. This quality in the response clearly signposts the award of a level four mark forboth explanation, analysis and argument and the use of examples and further there is aclear command and debate of key media concepts. To the extent that the candidate has afull understanding of the nature of the music industry in address of the set question.This is an excellent response – see in particular the latter part of the candidate’s responsein discussion of the global success of the company using digital initiatives and theirassessment of the music industry using independent and conglomerate companies. Thereis good case study material within this answer offering a plethora of exemplification, forexample, the response concludes with a discussion on illegal downloading and theimplications of ‘copyright collectives’.Total 97 marks

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