Shamim & Co.

limited Multan
Submitted By:
M.Asif Ali Khan
MB-08-57

Submitted To:

Miss. Parsa Habib

HR Manager Shamim & Co. Pepsi Cola Bottlers Multan
Acknowledgement
I am very thankful to ALLAH Almighty who gave me the opportunity, courage and
confidence to explore more knowledge to complete my internship, which will help me
greatly in my intellectual development and capitalize on skills. I express my deepest
gratitude to my parents whose prayers always supported in every task of my life and my
advisor , Madam Javeria Abbass who really guide me to enhance my learning in Shamim
& Co. (Pvt) Ltd Multan.
.
I am also very thankful to Mr. Junaid Riaz, Mr. Mansoor Ahmed, Mr. Imran Younus,
Mr. Haider Ali Abidi, Mr. Khurrrum Shahzad, Mr. Abdul Qadir, Mr. Zain ul Abideen
Mr. Asif Bukhari, Mr. Mohsin Shahzad, Mr. Mohsin Niaz, Mr. Tahir Mehmood Asad
and Mr.Muhammad Asim who gave me very valuable knowledge about the workings in
their respective department.
Preface

Institute of Management sciences has its prime objective to develop trained managers by
offering them broad knowledge in a number of business areas and thus preparing
successful management careers. One step to achieve this objective for students is to
exercise internship program in any recognized organization. So this internship program
facilitate the students to gain some understanding of complete working of the
organization and at the same time enables the students to face challenges in their
professional life by sharpening their skills of decision making, leadership,
communication and team work.

Career Development Center in BZU Multan issued me letter for internship at “Shamim
& Co (Pvt) Ltd Multan”. I submitted letter in HRM office of Organization. After passing
the internship test I joined the organization on Friday 23rd of July 2010. I completed my
six week internship from 23rd of July to 3rd of September 2010.
Shamim & Co. (Pepsi Cola)
INTRODUCTION:
Shamim & Co. (Pvt.) Ltd. was established in 1964, Shamim & Co. is a franchise of Pepsi
Cola International Which deals in CSD (Carbonated Soft Drinks).
Mr.Allah Nawaz Khan Tareen was the founder of the company and also
chairman Pepsi Cola International have 9 (nine) Franchises all over Pakistan. Shamim &
Co.(Pvt.)Ltd. Jail Road Multan in one of them covering 18 District&135Stations.Shamim
& Co. Multan has very committed staff and this is the reason that it captures More than
70% share of market share.
Company has now serviced new experienced & competent sales staff & increases this
share form 70% to 80 or 90%. As for as Distribution / Placement is conserved company
has a very well-establish distribution network covering whole of the franchise areas.
Depending on the potential of the town we have one and more than one distribution in
each town. Sale supervisor / Sale officer is responsible for all the activities of that
distributor. He looks after the stock availability, contingencies and all the routes covered
by the salesman of that distribution. Salesman training is also a main responsibility of
sale supervisor.
Company has invested too much money in shape of Coolers, Visi Coolers, Counters and
Cabin. Which are offered to those shops which are producing good sales to promote sales
& oblige these shops? All the services matters of coolers and maintenance and look after
of these assets are also the responsibility of our sales force.

Mission statement
Our mission is to be world premier products company focused on convince foods and
beverages. We seek to produce healthy financial rewards to investors as we provide
opportunities for growth and enrichment to our employees, our business partners and the
communities in which we operate. And in every thing we do, we strive to act with
honesty, fairness and integrity.
Objective
The company operates through well experienced, loyal and hardworking employees. The
first and the most basic plan it to train them according to the changing technology and
computerized environment, and satisfying their needs and requirements. Upgrading the
plant structure and installation of the new machinery are other plans. The company is
planning to increase its sales force and development in its infrastructure in the coming
time period.

Vision
The vision statement is “we were number 1, and we will be number 1”. Their collective
success depends on their healthy balance strategies the organizations needs and the needs

of their employees and their families.

ORGANIZATION HIRARCHY

Managing Director

General Manager Technical General Manager Sales General Manager Finance General Manager Operations

Manager Production Manger Sales & Marketing Manager MIS Manager Admin

Manager Quality Control Manager Research & SIS Manager Finance Manager Personnel

Manager Account Manager Shipping

Management of Shamim & CO.
It Includes:
Managing Director:
Alamgeer Khan Tareen
GM Sales& Marketing:
MR. Amir Hameed
GM Production:
MR. Sarwar
D Finance:
MR. Mansoor Bukhari
Manager Managements Accounts:
Mr. Ch. TAHIR Ameen
Manager MIS:
MR. Rizwan Zafar
Manager HR.D:
Miss. Parsa Habib
Manager Shipping:
Mr. Major Farrooq
Internship program

During my six week internship program, I was moved through following departments:
1. Accounts Co-ordination Department
2. Supply chain Department
3. Banking and Finance Department
4. Management account Department
5. Human Resource Department
6. Audit Department

Accounts coordination department

My 1st week was in the accounts coordination department.
.
Mr. Khuram Shahzad is assigned the task of payment to supplier, others department
and employees.
Function of department:
 Supplier submits its Bill to respective department and that department sends it to
Account Co-Ordination department.
 This department verified each bill and cross checking is made with account
department.
 This department is basically a service department.
 The goal of the department is to make the payment of payable to supplier and
others timely through a proper channel.

Mr. Haider Shah and Mr. Kashan are concerning with the sales budget.
This budget includes
 Publicity budget ( Banners, posters, gift, paint)
 TA ( Traveling Allowance)
  DA ( Daily Allowance )
 TOT ( Tools of Trade)
 Department expenditure
 Insurance Payment

Mr. Khurm Shazad and Mr. Abdurehman look after the production budget.
For production budget the main concern is the machinery maintenance. Because a
working machinery is very much important for production. These includes
 Daily/Routine maintenance budget
 Seasonal/Annual maintenance budget
 New machinery budget

In the beginning large budget is approved from the Managing Director Alamgeer Khan
Tareen. These payments subtracted from annual expenditure and production budget.
Purpose of department:
 Make payment through cash if amount is less than 10,000 Rs and more than
payment is made through cheque.
 In case of any problem and error
 The issue is discussed with the GM Finance Sohail .
 Bill delivery and receiving timing is noted.
 Provide help to every department through one window operation in accounts.
 Every department has a Co-Coordinator who looks after all the payment of that
department.

My activities in accounts coordination department

Mr. Khurram Shahzad and his team cooperated with me very much. I worked mostly with
Mr. Haider Ali Abidi. I learnt there how to give exclusive rights to their distributors. How
they do make agreements with them. I learnt how they maintain records of production
budget and sales budget etc.
Suggestions
The future programs of the department are:
 Networking with depots
 Internet development within organization
There should be formal web site and e-mail accounts of employees in the organization. A
small computer books library will help the staff to add their skills.

Supply chain department

My 2nd week was in Supply chain department. This department is working under the
supervision of Mr. Abdul Qadir
Assistant Manager of Supply Chain.
Function of department:
Mr.AbdulQadir looks after the procurement of raw material.
These raw material include
 Labels
 Plastic Bottles
 Glass Bottles
 Glue
 Pallets and shells
 Cartons
 Layer Pad
 Case Pad

It performs various functions that are

 Generates inventory reports
 Policy making
 Contacting with suppliers
Planning for future activities regarding inventory
This department analysis daily stock reports and generates inventory reports showing how much stock
is available.

It also performs the functions of policy making. It includes

 Policy designing
 Implementation
 Amendment
In this regard different policies about different activities
 Supply chain policy
 Driver policy
 NR Policy
 Plastic policy
 Mobile phone policy
 Cash shortage policy
 Plastic shell policy

Purpose of Supply Chain Department:

Mr. Abdul Qadir has been performing his job very efficiently.

 He himself set the target of raw material and approve it to

 CFO (Chief Finance Officer) Mr.Sohail Butt and GM Plant Mr. Sarwar.

 Mr. Abdul Qadir is very good planner.

 While looking at the current requirements he set the target for future

o Cash flow.
o Required raw material quantity.
Finance department

My 3rd week was in the finance department. This department is under the
supervision of Mr. Shoaib Tirmazi. This department looks after the insurance of
all the Assets of Organization. Leasing like direct leasing and sales and lease
back.
Letter of credit like Irrecoverable LC and Irrecoverable and Confirmed LC.
Clearance of shipment is also comes under this department. Short term and long
term financing too.
This is one of the most important departments of this organization. This
department made the financial plans of the organization, they analyze their
resources and then concise other reports and gives the whole budget the
organization can afford. Another job of this department is to make the complete
record all financial and non-financial transactions made inside as well as outside
the organization

Functions of Finance department

Insurance of Shamim & Co. (Pvt) Ltd Multan.

 Insurance of all the assets of Shamim & Co. (Pvt) Ltd Multan.
 These assets includes
o Machinery
o Building
o Stock ( Empty & Liquid )

Modes of payment:
 By Sight Payment
 By Acceptance
 By Negotiation
  By deferred payment

BY SIGHT PAYMENT:
 When shipment is delivered to buyer
 Supplier submit complete documentation to bank
 Bank inform the buyer through the letter or simply calling it
 Then buyer has to make the payment to beneficiaries

Letter of Credit:

There are many types of Letter of Credit

 Irrevocable Letter of Credit
 Revocable Letter of Credit
 Irrevocable and Confirmed Letter of Credit
 Confirmed Letter of Credit
 Un-Confirmed Letter of Credit

Leasing:

There are two type of leasing

 Direct leasing

 Sales and lease back

Sales and Lease back:

You sale your working asset to bank when you need short/long
term finance to fulfill your operating expense or any of the others. You have to make the
payment to bank in installment with mark up/interest. After the complete payment assets
again come under the organization ownership.

Direct leasing:
Suppose you want to buy a new asset (Machinery). You go to bank ask
him to purchase on the behalf of you and bank make the payment. You take that asset
from bank on lease. You make the payment to bank in Installment with mark up. At the
end asset will be your when you pay all the installment of that Machinery.

My activities in finance department

In finance department I learnt about leasing, insuralnce procedures and shipment
clearance procedures etc.

 Planning
 Leading
 Controlling
 Marketing
 Promotion
 Hiring and selection
 Interviewing new employees
 Supply and distribution channels
 Customer relationship

Managements Accounts Department

This department is working very efficiently under the leadership of

CH.AASIM. He is a Assistant manager of this department.

This department is very well established, having devoted workers.

The basic function of this department is to get data from production and
MIS department to prepare report.
 Daily stock position
 Ammanat Comparison Report
 Filled Stock position
 FIFO implementation Report
  Daily raw material yield report
 Daily production Losses Report
 Daily CO2 Production Report
 Labor Cost Tracking Report
 Shift wise record of daily transactions is maintained.
 Reconciling physical stock with MIS reports
 Posting on balance sheet register
 Maintenance of stock FIFO system
The whole company’s function depends upon the reports generated by this department.

My activities in management accounts department

I worked with them to prepare many reports which are prepared on daily
and shift wise basis. For example these reports include daily losses reports,
daily yield reports etc. I learnt how to calculate the stock, How the measure
the quantity which is loaded out.

HUMAN RESOURCE DEVELOPMENT

My 5th week was in Human Resource Department. This department deals mainly with a
significant asset of the organization namely human resource. Miss Parsa Habib is
manager of this department. Mr. Muhammad Afzal and Mr. Muhammad Tahir are
coordinating her.
Human Resource department is one of most important part of any organization which
performs the activities for staffing the organization and sustaining high employee
performance. The Human Resource mfg. process is as follow.

Recruitment Process
After collection of CVs a test is conducted. For all four levels there are different types of
tests available. If the applicant passes the test then a realistic job preview is done. In
which the applicant is shown the job environment and responsibilities.
After the RJP further interviews are collected.
The manager of HR takes 1st interview. It is an unstructured type of interview. The
manager of respected department takes 2nd interview. This is a structured interview.
After this GM and a panel of mangers take a 3rd interview. This interview is optional.
Sometime it is taken and sometime not. It depends upon the level of job.
Final Selection:

After clearing all interviews final selection is made.

Placement:

Then employee is placed on his job.

Specifying jobs and roles:

When the new employees are hired the HR department specifies the job and the role of
the new employee in the organization, which he will play in the future. In other words job
specification and HR department does job description

Training:

Then employee is trained. For this purpose On the job training is used.

Evaluation:
Evaluation of employees is done by using software. This software helps the HR
department in evaluation of employees. Evaluation is done on monthly basis.

Feed Back:
For feed back company uses the 360 degree rule. This enables the HR department to get
feed back from every level and every side. Further feed back is provided and received by
each employee.

Career development
Career development is the important function of the HR department because all the
training programs are initiated by this department and therefore it plays a vital role in
career development.

Outsourcing:
HR department also outsource employees which are above manager level. For this
purpose this department gets services of a recruiting agency named “Abacus Recruiting
Agency Lahore”. So Shamim and Co. acts as a client of this agency for hiring of staff
members above manager level.

Audit department
My 6th week was in the “Audit Department” of “Shamim & CO (Pvt) Ltd Multan” This
department audits the empty Glass bottles, empty shells, Pallets on daily, weekly and
monthly basis. The department also control and maintain the record of “Khanpur Depot”.
This department is interlinked with the Management Account.
Purpose of Audit Department:

 Check the availability of empty bottles to meet the demand of production.

 Accurately verified the empty of shipping and production.
 Check whether empty is short and excess.
 Daily report are made and matched with the production and shipping department.
 Plastic shell, Pallets verification are also made regularly
 Verification of empty of different depot.

Function of Department:
 There are two types of empty in factory.
 Production empty at factory
 Shipping empty at factory
 In this department
  Audit of MIS department (Mela credit, Liquid Credit, Contingency short/excess
reports).
 Audit of empty Glass bottles, empty shells, Pallets on daily and monthly basis.
 They daily verified the empty of shipping and production department.
 Verification of empty stock and liquid filled stock is also made.
 The department also control and maintain the record of “ Khanpur Depot”
 Daily reporting of sale, cash and expense are made.

What I learnt in the organization

During my internship program I learnt a lot. For example
 How to deal with seniors and subordinates
 How to communicate with others
 Discipline
 Punctuality
 How to lead my subordinates
 How to maintain different records

Financial Analysis

LIQUIDITY RATIO’S:
These ratios are important in measuring the ability of a company to meet both its short
term and long term obligations.
Working Capital:
Working capital is an indication of the short – run solvency of business
Working Capital = C.A – C.L.

Year 2005 2006 2007 2008 2009

CA 34317964 390387892 468465470 562158564 674590277
0
CL 28025363 326286103 375229018 431513371 496240376
5
Working Capital 62926005 64101789 93236452 130645193 17834990
 1

Current Ratios:
This ratio measures the short-term debt-paying ability of the company

C. A
Current Ratio = C. L

Years 2005 2006 2007 2008 2009

CA 343179640 390387892 468465470 562158564 674590277
CL 280253635 326286103 375229018 431513371 496240376
Current Ratio 1.2 1.2 1.25 1.30 1.36

ACID- TEST RATIO:

This ratio is like the current ratio but excludes current assets such as inventories and
prepaid expenses that may be difficult to quickly convert into cash.

Quick Ratio=Quick Assets / Current Liabilities

Years 2005 2006 2007 2008 2009

CA 42218250 49449960 57856450 67692050 79876619

CL 280253635 326286103 375229018 431513371 496240376

Q Ratio 0.15064301 0.151554 0.1541897 0.15687127 0.16096356

DEBT MANAGEMENT:
This is the most common measure of the ability of a firm’s operations to provide
protection to the long-term creditor.

TIME INTEREST EARNED:

TIE = EBIT /INTEREST EXPENSE

YEAR 2005 2006 2007 2008 2009

EBIT 13130022 15544100 18432038 21643604 25539453
Interest Exp 1644312 1061878 1536003 1812483 2138730
TIE 8 15 12 11 12
DEBT RATIO’S:
This ratio measures what portion of a company’s assets is contributed by creditors.
DEBT RATIO: TD / TA

YEAR 2005 2006 2007 2008 2009

TD 281275235 327307703 376403858 432864437 497794102
TA 385165619 439795604 527754820 633305785 759966942
Debt
Ratio 73% 74% 71% 68% 65%

D/E RATIO:
This ratio indicates the extent to which debt is covered by shareholders’ funds. It reflects
the relative position of the equity holders and the lenders and indicates the company’s
policy on the mix of capital funds.
D/E = TD / TE

YEAR 2005 2006 2007 2008 2009

TD 281275235 327307703 376403858 432864437 497794102
CE 103890384 112487901 151350962 200441348 262172840
D/E 2.71 2.9 2.5 2.2 1.9

ASSET MANAGEMETNT:
These ratios are important in measuring the efficiency of a company

1. Days sales in receivable:

Shows both the average time it takes to turn the receivables into cash and the age, in
terms of days, of a company's accounts receivable

Gross Re ceivables
Days sales in receivable = Net Sales /365

YEAR 2005 2006 2007 2008 2009

A/R 16881442 15527617 20156759 23180273 26657334
84995292 106230984 152972617
Sales 6 885258201 1 1274771809 1
DSO 7 6 7 7 6
TOTAL ASSET TURNOVER:
A company's effectiveness in generating sales revenue from investments back into the
company. The higher the Total Asset Turnover is the more effective use of the company's
investments. Total Asset Turnover can be very useful if you watch what actually makes
up the Total Assets of the company.  A company with low inventory and strict credit
policies to keep Accounts Receivable low will help the Total Asset Turnover look even
better.  Of course it depends on all of the company's Total Assets.

TAT = SALE / TA

YEAR 2005 2006 2007 2008 2009

Sales 849952926 885258201 1062309841 1274771809 1529726171
TA 385165619 439795604 527754820 633305785 759966942
TAT 2.21 2 2 2 2
Inventory Turnover:

This ratio measures the number of times merchandise is sold and replaced during the year

Inventory turnover: Cost of goods sold/ Average Inventory

YEAR 2005 2006 2007 2008 2009

58722774 98031795
CGS 0 644574970 741261215 852450397 7
A 30096139 50511454
Inventory 0 340937931 388669241 443082935 6
ITO 2 1.9 1.9 1.92 1.94

PROFITABILITY RATIO’S:

Profitability Ratios show how successful a company is in terms of generating returns or

profits on the Investment that it has made in the business. If a business is liquid and
efficient it should also be Profitable. Ability to provide financial rewards sufficient to
attract and retain financing.

RETURN ON EQUITY (ROE):

The Return on Equity of a company measures the ability of the management of the
company to generate adequate returns for the capital invested by the owners of a
company. Generally a return of 10% would be desirable to provide dividends to owners
and have funds for future growth of the company

ROE = N.I / C.E

YEAR 2005 2006 2007 2008 2009

NI 11485710 14482222 18102777 22628471 28285589
CE 103890384 112487901 151350962 200441348 262172840
ROE 11% 13% 12% 11% 11%

RETURN ON ASSET’S:

The Return on Assets of a company determines its ability to utilize the Assets employed
in the company efficiently and effectively to earn a good return. The ratio measures the
percentage of profits earned per dollar of Asset and thus is a measure of efficiency of the
company in generating profits on its Assets.

ROA= N.I / TA

YEAR 2005 2006 2007 2008 2009

NI 11485710 14482222 18102777 22628471 28285589
TA 385165619 439795604 527754820 633305785 759966942
ROA 3% 3.30% 3.40% 3.60% 4%

NET PROFIT MARGIN:

The Profit Margin of a company determines its ability to withstand competition and
adverse conditions like rising costs, falling prices or declining sales in the future. The
ratio measures the percentage of profits earned per dollar of sales and thus is a measure of
efficiency of the company.

NPM = NI /SALE

YEAR 2005 2006 2007 2008 2009

NI 11485710 14482222 18102777 22628471 28285589
Sales 849952926 885258201 1062309841 1274771809 1529726171
NPM 1.35% 1.64% 1.70% 1.80% 1.85%
VERTICAL ANALYSIS (COMMON SIZE ANALYSIS

Common-size Analysis Amount 100%

Percent = Base Amount
×

Financial StatementBase Amount

Balance SheetTotal Assets
Income StatementRevenues

From vertical of Shamim&Co (Pvt) Ltd Multan I have concluded that the
performance of Organization is good from previous five years. In the vertical analysis I
have calculated the values of all items of Balance Sheet and income Statement in
percentage with respect to the sales and total assets. From these calculations I come to
know that the Current Assets and fixed asset are increased in every next year.

Shamim&Co (Pvt) Ltd Multan Operating Income is increasing and Net Income
increasing in the every next month as total percentage of sales. Shamim&Co (Pvt) Ltd
Multan is able to receive its receivable on time due to which it receiving cash time by
time and able to pay back to its creditors on time. It means its average collection period
as well as the average payment period of the firm are good.
On the basis of my conclusion I can say that the overall performance of Shamim&Co
(Pvt) Ltd Multan is good from previous five years

Horizontal Analysis
From horizontal analysis of the Shamim&Co (Pvt) Ltd Multan I have concluded that
over all performance of the firm from previous five years is very good. From the last five
years its profit is increasing. Organization focusing on expansion in the last 3years as a
result of expansion its Fixed Assets 2008 increased by 35% and in 2009 increased by
60%.
Similarly current asset were also increased 20-25% in 2007, 2008 and 2009. But relative
to this its current liabilities increased less. So, it had enough working capital to which
was enough for solvency of organization. In 2005, 2006, 2007 Common Equity increased
while purchasing Fixed Assets.
Shamim&Co (Pvt) Ltd Multan its assets efficiently as result of this generating more
profit. So, we can say the performance of fixed asset is up to standard. Profit of
Shamim&Co (Pvt) Ltd Multan is also increasing 2005,2006,2007,2008 and 2009.

PEST ANALYSIS
The PEST analysis examines changes in a marketplace caused by the following factors.
 Political changes
 Economic changes
 Social changes
 Technological changes

Political changes
From one party to another in control for example the rise in private healthcare and
privatization under conservation governments.
Non-alcoholic beverages fall with in the food category under FDA. The government
plays a role with in the operation of manufacturing these products in terms of regulations.

There are potential fines set by government on companies if they do not meet a standard
of law. The following are some standards of the factors that could cause Pepsi -cola
company’s actual results to differ materially from the expected results described in their
underlying company’s forward statements.

ECONOMICAL FACTORS:
The country like Pakistan whose economy is not strong enough is affected by so many
economic variables which are the following.
 Low literacy rate is a problem due to which rural customers are not able to
differentiate between PEPSI and Coke and etc.
 Employment opportunities will be higher.
 Increasing demand of PEPSI requires establishment of new production plants.
 Combined pricing decisions with mutual agreement between PEPSI and Coke.

SOCIAL FACTORS: The social factors of each society and culture are
different from each other so these also influence the industries as well.
 Now it has become a trend that soft drink should be served in almost every
gathering.
 Fast food popularity among teenagers has led to the increase in demand of PEPSI.
 Social welfare program is also active at PEPSI for example PEPSI donated 1
million Rs. For helping recent earth quake victims.
 They have been sponsoring different cricket events and Pakistan cricket team for
almost 10 to15 years.
Technological changes:
Creates opportunities for new products and product improvements and of course new
marketing techniques, the internet, E-commerce. Some factors that cause companies
actually results to differ materially from the expected results are as follows:
The effectiveness of company’s advertising, marketing and promotional programs. The
new technology of internet and television which use special effects for advertising through
media. They make some products look attractive.

SWOT Analysis
STRENGTHS:

 They are proactive in their competitive strategies.

 They are having more than one supplier for a particular material to avoid stock
outs in case of high demand or supplier’s inability to ship material.
 Daily revision of production schedule based on daily demand.
 They are financially very strong and require no financial help from country office
 Their plants are capable of producing round the clock.
 They offer attractive margins to the distributors, so distributors are willing to
carry PEPSI brands
 They have a recovery department which is responsible for the collection of bad
debts and identifying sales of low graded PEPSI.
 High brand image and customer loyalty
 On site training of 4 to 6 months enables plant engineers to manage plant
operations effectively so that machine downtime is reduced to minimal.
 Very huge production capacity 500,000 per day.
 Pepsi provides its own transport to distributors to cover those geographical areas
where competitors are not distributing their products because of difficulties to
reach there.
  Suppliers are bound to supply material on the terms and conditions specified by
PEPSI

Weaknesses:
 Poor feed back from employees

 Insufficient salaries

 Monopoly of distributors cause harm to company

 Loading and unloading of trucks can take place only in the night because of the
law permitting trucks to enter into urban areas only in the night.
 Factory is located in the residential areas with no proper parking arrangements for
its vehicles.

Opportunities:
 Because of high customer loyalty and brand image new brands can gain customer
preference very soon.
 There is high market growth opportunity
 Country office is responsible for national add campaigns which facilitate PEPSI
Multan to enjoy the benefits of integrated advertisements.

 New brand introduction

Threats:
 Coca- Cola is on its way to get market share

 Amrat and Makka cola also trying to get market share

 Changes in consumer purchasing power
 Increase in competition
 Inflation
 Due to blame of religious group
 No proper employee’s orientation programs
Suggestions:
On the basis of SWOT analysis I observed that shamim & Co. Multan is working in a
very well manner. But I think they are lagging in some areas. So they need to
improvement in some aeas. I have following suggestions to cope with their weakness and
threats and take competitive advantage of theor strengths and opportunities.
 Taste
As the climate of Pakistan particularly Multan is very hot. The people were like sweet
soft drinks as that of Coca-Cola. So there is a need to have slightly sweet drinks.

 Promotional Schemes
Most o schemes introduce by the Pepsi cola are standardized for all the regions. But the
organization should recognize the differences in different regions and then launch the
schemes to get feedback.

 Rules & Regulation

Implementation of rules should be make sure in the organization at any cost. Some
policies need to be redefined.

 Islamic Activities
There is the perception that Pepsi cola is the Jewish company and it facilitates Israel. The
people who believes & don’t like to drink. So it can be reduce by adding Islamic valued
in the promotional campaigns.

 Motivation
The employees should be motivated to be loyal with the organization. It can be in the
form of incentives and free sampling.

Conclusion:
 Shamim&Co focusing on continuous expansion especially in fixed assets like
building and installing plant.
 The purpose of expansion is to increase its share.
 Committed staff is the main reason that it captures more than 85% share of market
share.
 A very well-establish distribution network covering whole of the franchise areas.
 Company has invested too much money in shape of coolers, visi coolers, counters
and cabin.
 Shamim&Co showing profits since last 5years and according to it’s annul reports
its profit is increasing.
 Shamim&Co having 85%market share currently and market leader in Multan.