CAFÉ COFFEE DAY (CCD)

A LOT CAN HAPPEN OVER COFFEE

CAFÉ COFFEE DAY(CCD)
 Café Coffee Day is a chain of coffee shopsin
India.
 It opened its first cafe in 1996 on Brigade
Road in Bangalore.

Largest cafe retail chain in India, with 1000 cafes in 141 cities
and many in its base, Bangalore.

CCD’S most unique aspect is that it grows the coffee it serves.

CCD has today become the largest youth aggregator.

Their success strategy has come by focusing the 3 “A” i.e.

accessibility, affordability, accessibility.
 BASIC FACTS

CAFÉ COFEE DAY POINEERED THE CAFÉ CONCEPT IN

INDIA IN 1996.

IT IS A RUPEES 750 CRORE ISO CERTIFIED COMPANY.

IT IS INDIA’S ONE OF THE LEADING COFEE EXPORTERS WITH

THE CLIENTS ACROSS USA EUROPE AND JAPAN.
WHAT DOES THE DIFFERENT COLORS
SYMBOLISE?

RED STANDS FOR LEADERSHIP AND VIATALITY ,IT IS

ALSO STANDS FOR PASSION FOR COFFEE.
GREENSTANDS FOR 125 YEARS OF COFEE
GROWING HERITAGE OF THIS VERTICALLY
INTEGRATED GROUP.
WHITE STANDS FOR PURITY OF
PURPOSE.
 Factors determining demand for CCD

Afforbable price as compared to

competitors

Strong youth orientation

Social place to relax

Customer orientation

High rated tastes

Value for money

Variety and wide choice

Bandwagon effect AND Demonstration

effect

good hospitality

Strong brand image

Coffee drinking fashion

Wide network of branches, stratergic positioning

Status factor for middle class youth

lethal combination of Classic Coffee + Caters Indian

Taste

Quality products

Friendly and Stylish social hub

Increase in disposable income

Consistent service at all outlets

COFFEE CONSUMPTION
IN INDIA……
Year Quantity (in MT)
1997 55000
1998 55000
1999 55000
2000 60000
2001 64000
2002 68000
2003 70000
2004 75000
2005 80200
 Export from india……
Destination Quantity % to Unit
(In MT) Total Value Rs/
Tonne
ITALY 62786 25.25 74748
RUSSIA 27288 10.97 88962
GERMANY 21835 8.78 87434
BELGIUM 13989 5.63 78011
SPAIN 11091 4.46 68023
 Division of CCD
 Coffee Day Express (341 Coffee Day Kiosk)
 Coffee Day Fresh n Ground (354 Coffee Bean &
Powder Retail Outlets)
 Coffee Day Take Away (7000 Vending
Mechines.)
THREAT FROM COMPETITORS
Competitive coffee outletes like mochas,
barista, all have the same target audience

 The branches of all competitors are located

close to each other , thus eating into each other’s
market

 low degree of product differentiation

Substitute effect
RECOMMENDATIONS FOR
INCREASING DEMAND OF CCD
% MARKET SHARE OF COMPETITORS
2
4
CCD
MOCHA'S
40 BARISTA
34
QUICKY'S
GEORGIA

20
 CONCLUSION
 CCD is at the heart of the cafe culture wave
that has swept across metropolitan cities
 It has tremendous demand and following but it
still needs to work on creating a strong brand
image and customer loyalty, also there is a
constant need to move and evolve for there is
cut throat competition in this sector …
 It has great potential to be one of the leading
coffee shop brands in India and a brand to
reckon ……..
THANK YOU

PRESENTED BY
RAJIV RANJAN
RITVIK JAISWAL
RANJANA SINGH
(MBA+PGDM)2nd SEM