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marketing & graphicstandards
The Tertia Studio Inc. brandingcolor palette consist of green,orange, dark gray, and light gray.General Color StandardsAny general title headingshould be either orangeor light gray. Any general body textshould be either dark gray or pure black.
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GreenCMYK c - 47m - 17y - 92k - 1RGBr - 148g - 173b - 72#94AD48OrangeCMYK c - 17m - 50y - 100k - 2RGBr - 207g - 137b - 41#CF8929Dark GrayCMYK c - 70m - 67y - 164k - 0RGBr - 107g - 100b - 101#6B6465Light GrayCMYK c - 35m - 29y - 29k - 0RGBr - 170g - 168b - 168#AAA8A8
8.1 graphic standards | color palette
marketing & graphicstandards8.1 graphic standards | tertia logo usage
Whenever possible and not already
specified, use the full color logo
containing both the green and dark gray rectangles and orange writing,for this is the primary and preferredlogo for Tertia Studio Inc.1. Primary Logo | Preferred:2. Primary Logo Alternate:[with address]3. Secondary Logo4. Secondary Logo Alternate:5. Primary Grayscale[with address]
1.2.3.4.
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ERTIA
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ERTIA
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T
1508 10th Avenue | Seattle, WA 98122 | 206-328-0000
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TERTIA
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5.
ERTIA
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1508 10th Avenue | Seattle, WA 98122 | 206-328-0000
marketing & graphicstandards8.1 graphic standards | typography
For any document or visual graph-ics representing Tertia Studio Inc. itis important that the font of anycopy keep to the standards that
have been specified.
Helvetica Neue LT Com 35 Thin isthe font choice for any commontext found in any Tertia Studio Inc.documents. Point size may varybut a 12 pt. font is preferred inmost common situations.Bank Gothic Light BT is the fontchoice for any headings and or
titles. The specified orange or light
gray colors should be used inter-changably as desired.
Helvetica Neue LT Com 35 Thin
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789 !@#$%&
Bank Gothic Light BT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789 !@#$%&
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