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SWOT ANALYSIS

Strength

 Inter flow has well trained and highly morale staff


 Inter flow has diversified market position
 Inter flow have a vast sales channels
 Products as well as services advertising are done here.
 Interflow is Satisfying the need of the customers
 Company is meeting up the client requirements in time
 Innovative & creative in advertisement segment
 Company hasQuality in advertisement
 Global exposure with higher rewards & appreciation
 Efficient team working environment
 product and service diversification and a sustainable business model.
 Last but not least “ WE LOVE CREATIVITY “ is there agenda.

Weakness
 Pricing strategy
 Lack in promotion strategies towards increasing the brand name.
 Lack of new product and services entry.
 Profit margin is big challenge now days.
 Expert employees are quite costly

Opportunities

 There is a massive need of advertising and promotion campaigns by all


companies
 Entering in global market to attract global client
 Advertising business is now converted into an industry.
 New complimentary markets are there for business projection.

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Threats

 Challenging stiff competition from its competitor’s from both


domestic & international levels.
 Changes in the taste & preferences of clients.
 Countries economical condition is going worst.
 Clients economical position also effects.
 New competitors are in market.

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