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Critique of Creativity:Precarity, Subjectivity and Resistancein the ‘Creative Industries’
Gerald Raunig, Gene Ray & Ulf Wuggenig (eds)
Creativity is astir: reborn, re-conjured, re-branded, resurgent. Theold myths of creation and creators – the hallowed labors and privi-leged agencies of demiurges and prime movers, of Biblical world-makers and self-fashioning artist-geniuses – are back underway,producing effects, circulating appeals. Much as the Catholic Churchdresses the old creationism in the new gowns of ‘intelligent design’,the Creative Industries sound the clarion call to the Cultural Entre-preneurs. In the hype of the ‘creative class’ and the high ights of the digital bohemians, the renaissance of ‘the creatives’ is visibly enacted. The essays collected in this book analyze this complex re-surgence of creation myths and formulate a contemporary critiqueof creativity.