: The new agenda for business
Project of the World Business Council for Sustainable Development (WBCSD),29 WBCSD member companiesdeveloped a vision of a world wellon the way to sustainability by2050, and a pathway leading to thatworld – a pathway that will require fundamental changes in governancestructures, economic frameworks,business and human behavior.It emerged that these changesare necessary, feasible and offer tremendous business opportunities for companies that turn sustainabilityinto strategy.This report addresses threequestions: What does a sustainableworld look like? How can we realizeit? What are the roles business canplay in ensuring more rapid progresstoward that world? Vision 2050 is the result of acollaborative effort. The projectwas governed by four co-chair companies, and the contentdeveloped by 29 companiesthrough working with each other,with hundreds of representatives from business, government andcivil society, with regional partnersand with experts. It also builds on WBCSD reports and work done byothers. The report is complementedby murals, presentation decks anda toolkit. The Vision 2050 workprovides a basis for interactionwith other enterprises, civil societyand governments about how asustainable future can be realized. We hope to challenge companiesto rethink their products, servicesand strategies, envisioning newopportunities that put sustainabilityat the center, to communicate withand motivate employees and their boards, and to develop leadershippositions in the wider world. Weinvite governments to consider thepolicies and regulations needed toguide and organize society and givemarkets incentives to move towardsustainability, and people to make adifference in their daily lives.
A platform for dialogue – not ablueprint
This report does not offer aprescriptive plan or blueprint butprovides a platform for dialogue, for asking questions. Its highest valuemay be in our narrative of the gapbetween
and a business-as-usual world, and the queries anddilemmas it raises.For business and others, the biggestunanswered questions are “Howdo we get there?” “What form of governance will make the changesneeded happen at the speed andscale required?”On these issues, we indicate our willingness, support and leadership,and invite all stakeholders – business,government and civil society – tojoin the exploration and effort.
Samuel A. DiPiazza Jr.,PricewaterhouseCoopersIdar Kreutzer, StorebrandMichael Mack, SyngentaInternationalMohammad A. Zaidi, Alcoa
Project member companies
Accenture, Alcoa, Allianz, ArcelorMittal,The Boeing Company, Duke EnergyCorporation, E.ON, Eskom, EvonikIndustries, FALCK Group, FortumCorporation, GDF SUEZ, GrupoNueva,Holcim, Infosys Technologies, OsakaGas Co., PricewaterhouseCoopers,The Procter & Gamble Company, RioTinto, Royal Philips Electronics, SonyCorporation, Storebrand, SyngentaInternational, The Tokyo Electric Power Company, Toyota Motor Corporation,Umicore, Vattenfall, Volkswagen, Weyerhaeuser Company
Core project team
Per Sandberg, Project Director (firstname.lastname@example.org)Nijma Khan, Project Manager (seconded from Accenture)Li Li Leong, Project Manager (seconded fromPricewaterhouseCoopers)
The full project team and contributorsare presented at the end of thereport. The members beneted byworking with external contributors,in particular the Global FootprintNetwork, the Alliance for GlobalSustainability and a group of experts.The project has also collected regionalviewpoints and tested its ndings insome 30 dialogues across the world.
“Vision 2050 lays out the challenges, pathway and options that businesscan use to create an opportunistic strategy, both regionally and globally,that will lead to a sustainable world.”
Mohammad A. Zaidi, Alcoa