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* WBCSD- Exploring the Role of Business through Vision 2050

* WBCSD- Exploring the Role of Business through Vision 2050

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The Vision 2050study lays out a pathway leading to a global population of some 9 billion people living well, within the resource limits of the planet by 2050. Twenty-nine companies, led by Alcoa, PricewaterhouseCoopers, Storebrand and Syngenta, have come together to rethink the roles that business must play over the next few decades to enable society to move toward being sustainable. This endeavor has resulted in a call to action that aims to encourage companies to reinvent themselves, their products and services to get where they and society want to be
The Vision 2050study lays out a pathway leading to a global population of some 9 billion people living well, within the resource limits of the planet by 2050. Twenty-nine companies, led by Alcoa, PricewaterhouseCoopers, Storebrand and Syngenta, have come together to rethink the roles that business must play over the next few decades to enable society to move toward being sustainable. This endeavor has resulted in a call to action that aims to encourage companies to reinvent themselves, their products and services to get where they and society want to be

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Published by: Eric Britton (World Streets) on May 18, 2011
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 World Business Council for Sustainable Development 
The new agenda for business
2050
Vision
 
Vision 2050
: The new agenda for business
Under the
Vision 2050
Project of the World Business Council for Sustainable Development (WBCSD),29 WBCSD member companiesdeveloped a vision of a world wellon the way to sustainability by2050, and a pathway leading to thatworld – a pathway that will require fundamental changes in governancestructures, economic frameworks,business and human behavior.It emerged that these changesare necessary, feasible and offer tremendous business opportunities for companies that turn sustainabilityinto strategy.This report addresses threequestions: What does a sustainableworld look like? How can we realizeit? What are the roles business canplay in ensuring more rapid progresstoward that world? Vision 2050 is the result of acollaborative effort. The projectwas governed by four co-chair companies, and the contentdeveloped by 29 companiesthrough working with each other,with hundreds of representatives from business, government andcivil society, with regional partnersand with experts. It also builds on WBCSD reports and work done byothers. The report is complementedby murals, presentation decks anda toolkit. The Vision 2050 workprovides a basis for interactionwith other enterprises, civil societyand governments about how asustainable future can be realized. We hope to challenge companiesto rethink their products, servicesand strategies, envisioning newopportunities that put sustainabilityat the center, to communicate withand motivate employees and their boards, and to develop leadershippositions in the wider world. Weinvite governments to consider thepolicies and regulations needed toguide and organize society and givemarkets incentives to move towardsustainability, and people to make adifference in their daily lives.
A platform for dialogue – not ablueprint
This report does not offer aprescriptive plan or blueprint butprovides a platform for dialogue, for asking questions. Its highest valuemay be in our narrative of the gapbetween
Vision 2050
and a business-as-usual world, and the queries anddilemmas it raises.For business and others, the biggestunanswered questions are “Howdo we get there?” “What form of governance will make the changesneeded happen at the speed andscale required?”On these issues, we indicate our willingness, support and leadership,and invite all stakeholders – business,government and civil society – tojoin the exploration and effort.
Project co-chairs
Samuel A. DiPiazza Jr.,PricewaterhouseCoopersIdar Kreutzer, StorebrandMichael Mack, SyngentaInternationalMohammad A. Zaidi, Alcoa
Project member companies
 Accenture, Alcoa, Allianz, ArcelorMittal,The Boeing Company, Duke EnergyCorporation, E.ON, Eskom, EvonikIndustries, FALCK Group, FortumCorporation, GDF SUEZ, GrupoNueva,Holcim, Infosys Technologies, OsakaGas Co., PricewaterhouseCoopers,The Procter & Gamble Company, RioTinto, Royal Philips Electronics, SonyCorporation, Storebrand, SyngentaInternational, The Tokyo Electric Power Company, Toyota Motor Corporation,Umicore, Vattenfall, Volkswagen, Weyerhaeuser Company
Core project team
Per Sandberg, Project Director (sandberg@wbcsd.org)Nijma Khan, Project Manager (seconded from Accenture)Li Li Leong, Project Manager (seconded fromPricewaterhouseCoopers)
Acknowledgements
The full project team and contributorsare presented at the end of thereport. The members beneted byworking with external contributors,in particular the Global FootprintNetwork, the Alliance for GlobalSustainability and a group of experts.The project has also collected regionalviewpoints and tested its ndings insome 30 dialogues across the world.
 About
Vision 2050
“Vision 2050 lays out the challenges, pathway and options that businesscan use to create an opportunistic strategy, both regionally and globally,that will lead to a sustainable world.”
Mohammad A. Zaidi, Alcoa
 
Vision 2050
: The new agenda for business
Many of the 29 WBCSD member companies that have laid out thisvision have been operating for morethan a century and have seen the future come and go, many times. As business leaders, we are used toplanning for the future and makingassumptions about what it will be like.But never before has the future heldas many questions, and with suchserious consequences depending onthe answers. And never before hasthe shape of the future dependedso much on what we – business,government, citizens – do today.The
Vision 2050
Project has beena collaborative effort among the29 companies, supported by the WBCSD secretariat, the wider business community and regionalnetwork partners around theworld, in mapping out not whatwe think will be, nor what we fear will be, but what could be. Giventhe megatrends of climate change,global population growth andurbanization, and given the bestefforts of business, governmentsand society,
Vision 2050
is a pictureof the best possible outcome for thehuman population and the planet itlives on over the next four decades.In a nutshell, that outcome would bea planet of around 9 billion people,all living well – with enough food,clean water, sanitation, shelter,mobility, education and health tomake for wellness – within the limitsof what this small, fragile planet cansupply and renew, every day.This Vision is supported by apathway, nine key areas of action,and “must haves” that will need tobe navigated to achieve it.The best news is that we found thepathway and its elements markedby massive opportunities: to domore with less, to create value,to prosper, and to advance thehuman condition. For us, these area key takeaway, because, at the fundamental level, opportunityis what makes business growand prosper. And many of theseopportunities will be in emergingmarkets. An equally firm finding is thatbusiness-as-usual cannot get us tosustainability or secure economicand social prosperity; these canbe achieved only through radicalchange, starting now. To play its role,business will still need to do whatbusiness does best: innovate, adapt,collaborate and execute. Theseactivities will change along with thepartnerships that we form with other businesses, governments, academiaand non-governmental organizationsin order to get it right for all. And we must get it right. We would like to thank our colleagues in the member companies who worked so hard andskillfully in producing this report,and to thank the members of the WBCSD secretariat and the manyconsultants, experts and regionalcontributors who supported andadvised us.
Message from the co-chairs
Samuel A. DiPiazza Idar Kreutzer CEO, PricewaterhouseCoopers (Retired) Group CEO, StorebrandMichael Mack Dr. Mohammad A. Zaidi
CEO, Syngenta EVP and CTO, Alcoa
TABLE OF CONTENTS
Executive summary1. Business-as-usual outlookto 2050 12. The Vision 53. Pathway to 2050 94. Opportunities 375. Conclusionsand way forward 63References 66Glossary 68 Acknowledgements 70

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