SMS Contest Analysis

Types, Benefits and Current players

 Types of SMS Campaigns
• Contest
• Polling
• Voting
• Info based
• SMS coupons
• Bid campaign
 Contests
• Create a contest, trivia quiz or game around a product, service or an event to
build publicity and increase one-to-one interaction with the customer via
mobile medium resulting in creation of wireless loyalty base of customers /
viewers / participants.
• Contest Application  
- Create Single & Multi Level SMS Contests
- Facility to create various stages in contest Configurable Questions & Answer
Options.
- Online MIS to check real time results.  
- Example:
Who won IPL 2009?
A. CSK, B. DD, C. DC.

Answer by sending KEYWORD<space>OPTION to 56263.

 Polling
• Launch opinion polls via SMS to get public opinion on a specific issue or
collect feedback from all your customers / employees regarding a
Product/Service/Company.

• Polling Application:
- Launch SMS based opinion polls on SMS.
- It allows USERs to submit his opinion using mobile by sending SMS to a
specified shortcode
- Divide the Polls into various stages and levels.
- Online MIS to check real time results.  
- Example:
Do you think more & more youngsters should enter Indian politics.
A. YES, B. NO & C. Can’t Say
Answer by sending KEYWORD<space>OPTION to 56263.
 Voting
• Enable your audience/viewers/participants to Vote for contestant,
celebrity or a specific topic via SMS medium to decide on the winner of
public choice or assess the popularity of a program.

• Voting Application  
- Allow your target audience to vote for different participants/ events via
SMS.
- Audience can vote for any participant by sending SMS to a specified
shortcode
- Add as many participants for voting service Get real time update on the
results via online MIS  
- Example:
Who is the best batsman in international cricket?
A. Sachin Tendulkar, B. Ricky Ponting & C. Kevin Peterson
Answer by Sending KEYWORD<space>OPTION to 56263.
 Info based
• Enable customer to get information on a particular topic
through SMS.

• Example:
To find a authorized dealer location of a particular brand, a
customer messages are pin code on a shortcode/ longcode to
get the details.
SMS <Pin code> to 56565 to get dealer information in your
city.
 SMS Coupon
• Enables customers to receive discount/ offer coupons over
SMS.
• Customer sms’s his personal info (Name, age, sex) on a
shortcode/ longcode to get discount coupons on their mobile.
• Customer has to flash this sms coupon and show id proof of
the details sent via sms at the store to avail offer.
 Bid Campaign
•  A Reverse Bid Campaign is a unique and interesting campaign
that any organization or brand can use to endorse themselves
using the viral effect that it generates. An item of interest is
kept on bid for mobile users but the difference being that
unlike the normal bids where the highest bidder is the
winner, this contest has a small twist to the tale.
- The mission: To bid the LOWEST UNIQUE amount subject to
the lowest bid value and bid increment.
 Benefits
• Build up publicity & increase customer interaction around a
product, service or an event.
• Create a wireless loyalty database of
listeners/viewers/participants.
• Create live Contests, polling or voting instantaneously.
• Complete online reports available instantly.
• Vote for/against programs in order to gauge the popularity of
program.
• Catalyze formation of public opinion through SMS-based issue-
specific opinion polls.
• Report based on User response and behavior to a particular
campaign which can be used for future campaigns.
• An attractive medium to touch the users in all possible ways.
• Revenue sharing facility available.
 Current Players
• http://www.mvaayoo.com
• http://www.mobile2win.com
• http://www.myoxigen.com/
• http://www.campaignmanager.in
 Long code and Shortcode reseller
• http://www.smsviva.net
• www.imimobile.com
• http://www.smsspeaks.com
• http://connectbysms.com
• http://www.routesms.com
• http://sms.wedealsindia.com
• http://www.valueleaf.com