Chapter ObjectivesChapter Objectives
(1 of 2)(1 of 2)
Explain the purpose of an industry analysis.
Identify the five competitive forces thatdetermine industry profitability.
Explain the role of ³barriers to entry´ increating disincentives for firms to enter anindustry.
Identify the nontraditional barriers to entrythat are especially associated withentrepreneurial firms.
List the four industry-related questions to ask before pursuing the idea for a firm.