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Ch04 Entrepreneurship Successfully Launching New Ventures, 2e

Ch04 Entrepreneurship Successfully Launching New Ventures, 2e

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Published by Osama

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Categories:Types, Business/Law
Published by: Osama on May 19, 2011
Copyright:Attribution Non-commercial

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10/01/2013

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5-1
Chapter 4
Entrepreneurship:Successfully LaunchingNew Ventures, 2/e
Bruce R. Barringer R. Duane Ireland
 
Chapter ObjectivesChapter Objectives
(1 of 2)(1 of 2)
1.
Explain the purpose of an industry analysis.
2.
Identify the five competitive forces thatdetermine industry profitability.
3.
Explain the role of ³barriers to entry´ increating disincentives for firms to enter anindustry.
4.
Identify the nontraditional barriers to entrythat are especially associated withentrepreneurial firms.
5.
List the four industry-related questions to ask  before pursuing the idea for a firm.
5-2
 
Chapter ObjectivesChapter Objectives
(2 of 2)(2 of 2)
6.
Identify the five primary industry types andthe opportunities they offer.
7.
Explain the purpose of a competitor analysis.
8.
Identify the three groups of competitors a newfirm will face.
9.
Describe ways a firm can ethically obtaininformation about its competitors.
10.
Describe the reasons for completing acompetitive analysis grid.
5-3

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