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Service

Service

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Published by rajuarora40

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Published by: rajuarora40 on May 19, 2011
Copyright:Attribution Non-commercial

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12/03/2013

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SERVICE
According to Kotler, “ Any activity or benefitthat is essentially intangible & does notresult in the ownership of anything. It’sproduction may or may not be tied tophysical product”
Service clients are paying for expertise,experience, advice, skills, knowledge & thebenefits they bring. The benefits may lastbut service itself is of limited duration.
www.a2zmba.com
 
Core Product – Core Benefit of the ServiceInsurance – piece of mindHairdresser – look & feel goodFootball Team – emotions & enjoymentCar Mechanic – safe, reliable motoring
 Transport (Rail, Road, Air, Water)Communication (Telephone, Radio, TV)Public Utilities (Electricity, LPG, Sanitary)Finance, Insurance & Real EstateHospitality, Tourism & RecreationLegal, Education & Health
www.a2zmba.com
 
1. Intangibility
- “u can’t touch this”
2. Production
(or performing the service)
andConsumption
(using the service) -
happensat the same time – Inseperability3. Heterogeneity
- services are not alwaysdelivered the same way
4. Perishability
- cannot be put in inventory or stored for later use
i.e. You can’t buy 2 haircuts
4 Characteristics of Services
www.a2zmba.com

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