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Service Marketing (1)

Service Marketing (1)

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Published by rajuarora40

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Published by: rajuarora40 on May 19, 2011
Copyright:Attribution Non-commercial

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04/11/2012

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Contact: +923006641921
Usman Waheed 
1
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Services MarketingServices Marketing
 
Contact: +923006641921
Usman Waheed 
2
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M
 
S
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Contact: +923006641921Usman Waheed
Chapter 1
  INTRODUCTION 
 TOSERVICES 
 
Contact: +923006641921
Usman Waheed 
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Objectives for Chapter 1:Objectives for Chapter 1:Introduction to ServicesIntroduction to Services
Explain what services are and identify service trendsExplain the need for special services marketing conceptsand practicesOutline the basic differences between goods and servicesand the resulting challenges for service businessesIntroduce the service marketing triangleIntroduce the expanded services marketing mixIntroduce the gaps model of service quality

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