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Service Marketing (2)

Service Marketing (2)

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Published by rajuarora40

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Published by: rajuarora40 on May 19, 2011
Copyright:Attribution Non-commercial

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04/11/2012

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F O U R T H E D I T I O N
New Product and ServiceDevelopment, and ProcessSelectionNew Product and ServiceDevelopment, and ProcessSelection
 © The McGraw-Hill Companies, Inc., 2003
chapter 3
DAVISAQUILANOCHASE
PowerPointPresentationbyCharlieCook
 
Fu
ndamentals of Operations Management 4e© The McGraw-Hill Companies, Inc., 20033±2
 
Ch
apter Objectives
Ch
apter Objectives
‡ Illus
trate the importance of the deve
l
opment of newprod
u
ct
s
and
s
ervice
s
to a firm¶
s
competitivene
ss.‡ I
dentify the vario
us
type
s
of new prod
u
ct
s
that aredeve
l
oped by companie
s.‡ I
ntrod
u
ce the new prod
u
ct de
s
ign proce
ss
and theconcept of a prod
u
ct¶
s
 
l
ife cyc
l
e
.‡ D
emon
s
trate the nece
ss
ity of conc
u
rrent prod
u
ct andproce
ss
de
s
ign a
s
a new prod
u
ct or 
s
ervice i
s
 deve
l
oped
.‡ P
re
s
ent a framework for 
u
nder 
s
tanding how new
s
ervice
s
are deve
l
oped and introd
u
ced into themarketp
l
ace
.
 
Fu
ndamentals of Operations Management 4e© The McGraw-Hill Companies, Inc., 20033±3
 
M
anagerial Issues
M
anagerial Issues
‡ P
rod
u
ct
l
ife cyc
l
e
s
becoming
s
horter 
.
 ±
The need to bring prod
u
cts to market moreq
u
ickly and efficiently.
‡ C
ond
u
cting prod
u
ct deve
l
opment on acontin
u
o
us
ba
s
i
s.
 ±
New prod
u
cts may represent a majority of salesand profits.
 ±
3M an innovative company, having strength tointrod
u
ce new prod
u
cts in the market at a faster pace with a great s
u
ccess record.

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