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Year XXII n° 2 - 2011

News IDEA
federation

INTERNATIONAL DISTRIBUTION OF ELECTRONICS ASSOCIATION

China Electronics Distributor


Consorzio Tecnoimprese Scarl • Poste Italiane spa - Spedizione in Abbonamento Postale - D.L. 353/2003 (conv. In L. 27/02/2004 N.46) Art.1, comma 1, DCB Roma

May 2011

III Q1 2011 following a great


2010, good first quarter!
Alliance is established
V Stress testing the global key roles in the electronics industry chain.
electronic components The establishment of CEDA has far-
supply network....Again reaching significance in promoting
franchised distributors’ value-added
VI What’s going on Serving Chinese services, strengthening cooperation
after the earthquake Electronics Supply Chain between distributors and suppliers,
encouraging technical and service
VIII Solid State Lighting: a innovations and gaining support on
by Amy Wang
growing market in Italy Vice President
government incentive policies. Supported
China Outlook Consulting Inc. by government bodies and related industry
X Taking a breath amywang@china-outlook.com associations and major distributors in
FORTRONIC
electronics f o r u m
www.cedachina.org China, China Electronic Appliance
XII A decade of upheaval Corporation (CEAC), CNT Networks

O
enjoy
the electronic community

n March 4th 2011 China Electronics and China Outlook Consulting (COC)
XIV Wireless Fortronic Forum Distributor Alliance (CEDA) was have jointly organized the CEDA opening
in the UK established in Shenzhen, Guangdong luncheon that agreed the mission and tasks
Associazione Nazionale
Fornitori Elettronica
province, China. The funding members of the new alliance.
include global top distributors and top
ASSOCIATIONS International Distribution
Chinese local distributors, as well as some “Congratulations to CEDA. It’s a meaningful
of Electronics Association
component suppliers. industry gathering today. We hope to see
ADEC - South Africa
Association of Distributors As China occupies a key part in the world more service innovation in the distribution
of Electronic Components
electronics supply chain, and production- area through CEDA as this is a very
ARDEC - Russia INTERNATIONAL
ELECTRONICS
SUPPLIERS

Autonomous Register
of Distributors of Electronic Components
service industries which have been a important sector in the electronics supply
ASSODEL - Italy focus of the “China 12th Five-Year Plan”, chain.” said Shijing Diao, Deputy Director-
Associazione Nazionale Fornitori Elettronica electronics component distributors have General at Department of Information
CEDA - China
China Electronics Distributor Alliance

ECAANZ - Australia CEDA founding members


Electronic Components Association
Australia and New Zealand

ECSN - United Kingdom Consorzio


di attività e servizi
Electronic Components Supply Network per Associazioni
e gruppi d’imprese

ELCINA - India
Electronic Industries Association of India

FBDI - Germany
Fachverband der Bauelemente Distribution

FEDELEC - Tunisia
Tunisian Federation of Electric
and Electronic Industries

SE - Sweden
The Swedish Electronics Trade Associations

JEpIA - Japan
Japan Electronic Products Importers Association

NEDA - United States


National Electronic Distributors Association

SpDEI - France
Syndicat Professionnel de la Distribution
en Electronique Industrielle
MAY 2011

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Technology Industry of China’s of CEDA was backed by CEDA and invite them to join
EID News Ministry of Industry and International Distribution of the first CEDA meeting.
Information Technology (MIIT). Electronics Association (IDEA) CEDA hosted executives of
SEmICoNDuCtorS
and its worldwide members founding members as well
• Texas Instruments and
Wenhai Chen, Vice President such as ECSN and ECIA and as government officials and
INTERNATIONAL National Semiconductor have
ELECTRONICS
SUPPLIERS signed a definitive agreement of CEAC said, “The alliance will other distribution associations related industry associations in
under which TI will acquire bridge electronics distribution which will enable resources to Shenzhen. Thanks for founding
National for $25 per share in an industry and government drive development of CEDA. members among Arrow, Avnet,
all-cash transaction of about bodies so that we can leverage WPG, Future Electronics,
$6.5 billion. The acquisition
more on building industry “The alliance has a goal to Digi-Key, Mouser, element 14,
combines two industry leaders
in analog semiconductors. The rules and acquiring supporting publish China distribution RS Components, Richardson
combined sales team will be 10 policies in future.” Although statistics in co-operation with Electronics, Comtech,
times larger than National’s is electronics distributors have mainstream distributors and SZCEAC, Techtronics,
today, and the portfolio will be been movers of innovation 3rd-party research firms to Asiacom, Honestar, Shanghai
exposed to more customers in analyze the data and publish Linpo, Morusun, Letdo
in China, there are no similar
more markets.
policies for the distribution industry reports. The task is Electronics, Jiangsu Sunlord,
• The Japanese earthquake has industry. In future, CEDA will vital to distributor for their CE-Power, Zetron, Alignment
resulted in the suspension encourage focused services operation optimization and and Interine.
of one-quarter of the global to address the demand of supply chain forecast.” Amy
production of silicon wafers
for semiconductors, so IHS
both international and local
distributors.
Wang, Vice President of
COC and CNT Networks
“The significance of
iSuppli. Manufacturing CEDA enhances closer
operations have stopped addressed. The initiative of
at Shin-Etsu’s Shirakawa
Consorzio “The establishment setting up CEDA is to serve cooperation between
facility. MEMC also stopped
di attività e servizi of CEDA was backed the community and helping component distributors
manufacturing at its
per Associazioni by IDEA
members explore new market and their suppliers
Utsonomiya plant. Together,
e gruppi d’imprese
these two facilities account for ” demand and establish strategic ”
partnership through using all
25 percent of the global supply
of silicon wafer used to make “The significance of CEDA international resources and The alliance was also
semiconductors. enhances closer cooperation government support. CEDA supported by electronics
between component will offer professional services component suppliers,
DIStrIButIoN distributor and their suppliers, for distributors in business including FCI, Taiyo Yuden,
• Following the tragic events in which will improve distributors’ transformation, business Shenzhen Sunlord, Micon and
Japan, EBV is closely monitoring contribution on technical development, IPO and SSMEC. “This is the party of
the effect on the supply chain,
and service innovation in financing needs. international distributors who
manufacturing and logstic
from its franchise partners. On new market environment.” take roots in Chinese market.
its website there is a special Michael Liu, CEO at CNT “We have paid close attention It will influence Chinese
section with official updates Networks said. Because China to Chinese distributor electronics distribution industry
regulary on how its suppliers are electronics manufacturing organization and are happy and related supply chain
responding to the crisis.
companies are widely spread to support its development deeply”, Wenhai Chen said.
• premier Farnell announced and emerging markets are through sharing IDEA’s
that the technical team ay its wide open, distributors have resources. As China has been The CEDA organizers have
Global Technology Centre (GTC) great market space. the needful part of global rich resources in electronics
has developed a comprehensive The changes make the role distribution value chain, we industry community including
portfolio of vertical market of electronics component expect cooperation with CEDA China Electronics Fairs,
development application notes.
distributors to be must-have in market research.” the largest professional
• RS Component has and increasingly important. Gary Kibblewhite, Chairman electronics tradeshow in
announced the release of of IDEA has promised since his China, www.cntronics.
DesignSpark pCB version However, in China, there visit to China three years ago. com, www.52solutions.
2, its free PCB design has not been industrial Adam Fletcher, Chairman com, database Internet
softwarepackage. New features
organization for the distribution from ECSN/IDEA and Robin marketing and market research
include 3D visualisation of PCB
layouts, and increased library sector before. CEDA takes the Gray, President from ECIA capacities.
management functionally. place and will be the contact also help CEDA by sending
window with global distribution the message to their members It will enable focused services
Source: Electronics Industry Digest
industry. The establishment about the establishment of to CEDA members.

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Q1 2011 following a great 2010


good first quarter! INTERNATIONAL
ELECTRONICS
SUPPLIERS

by Gary Kibberwhite UNEMpLOYMENT RATES IN MARCH 2011 - Seasonally adjusted


www.ideaelectronics.com

O ur concerns that the first


quarter of 2011 would
Source: Eurostat

see the recovery fading were “A stronger quarter the overall positive market trend. to shield the market from
misplaced as it was really a very than we anticipated It looks as though we are still on major problems until Japan’s
good Q1! ” track for a market growth in 2011 production is back to normal.
Consorzio
Total sales for the quarter were Passives grew by 16% on Q4 but we still have 3 quarter to go Let’s hope so anyway.
di attività e servizi
20% up on Q4 2010 and 26% and 21% on the same quarter so who really knows! per Associazioni
up on the same quarter last year. last year whilst emec grew 15% Just toe remind
gruppi d’imprese
readers. The
In addition, even though there on Q4 and 19% on the same “Germany billing IDEA statistics are taken from
are signs that booking are quarter in 2010. The only area for growth in Q1 was actual bookings and billings
waning a little, the total bookings concern is the bookings of semis the greatest in returns made by a substantial
were still 11% up on Q4 2010 which dropped to 0.97:1.00 both Euro and % percentage of the electronic
and 8% up on the same quarter in Q1 and this made the total ” component distributors in
last year. Also all the individual components book:bill drop to The component shortages Europe, including all the major
product areas performed well 0.99:1.00. However, we must generated by the problems in distribution groups.
with semis again outperforming bear in mind that the billings Japan do not appear to have
the other sectors with a sales growth in the quarter was higher impacted the markets materially Their sales represent circa 70%
growth of 22% on Q4 2010 and than expected! and it is looking as though the of the total European distribution
a super plus 29% on Q1 last So far there has been little inventory buffer provided by the market so the trends shown are
year. evidence of any corrections to distribution sector will continue truly representative.

EURO AREA & EU27 pRODUCTION - Local industry excluding construction Q1 2011 TOTAL COMpONENTS BOOKING, BILLING & BOOK - Bill ratio Graphic T1
For Germany, France, Italy, Uk, Sweden, Norway, Danmark & Finland

FORTRONIC
electronics f o r u m

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the electronic community

Associazione Nazionale
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Source: Eurostat www.ideaelectronics.com


International Distribution
of Electronics Association

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INTERNATIONAL
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Economic background on p.3, on a quarterly basis, the Q1 2011 EMECH COMpONENTS BOOKING, BILLING & BOOK - Bill ratio Graphic E1
Based on the latest information market is following the normal For Germany, France, Italy, Uk, Sweden, Norway, Danmark & Finland
from Eurostat, the euro “strong first quarter” trend
area seasonally-adjusted confirming that the recovery has
unemployment rate was 9.5%
INTERNATIONAL
not yet faltered. Book:bill was
in March 2011, which compares positive for all of 2010 but has
ELECTRONICS
SUPPLIERS

well with the US at 8.8% in the just tipped into the red in Q1 this
same month (see graphic p.3). year, but only just at 0.99:1.00 ! FORTRONIC
electronics f o r u m

The latest European Industrial enjoy

Quarterly sales by
the electronic community

production figures are for March


2011 and still show that growth product family
has been maintained even Each quarter we look at both
Associazione Nazionale

though there was a small drop in booking and billing trends by Fornitori Elettronica

March (see graphic p.3). both product and by market. www.ideaelectronics.com


International Distribution

Firstly product. Breaking the of Electronics Association

“The crisis in Japan product total into the main


elements, initially the largest:
Q1 2011 TOTAL COMpONENTS BOOKING TREND - Bill ratio Graphic T2

does not appear


INTERNATIONAL
ELECTRONICS
SUPPLIERS

semiconductors (see graphic


to have affected
S1).
us materially
” After six quarters of positive
Electronic component book:bill ratios, Q1 has dipped
salesConsorzio
in Q1: overview to 0.97:1.00 Clearly this is
FORTRONIC
Consorzio
di attività e servizi
per Associazioni

As youdican seeeon graphic T1 disappointing as a continued


electronics f o r u m

e gruppi d’imprese
attività servizi
per Associazioni
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e gruppi
Q1 2011 d’imprese BOOKING, BILLING & BOOK - Bill ratio
SEMICONDUCTOR Graphic S1
For Germany, France, Italy, Uk, Sweden, Norway, Danmark & Finland
Associazione Nazionale
Fornitori Elettronica

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International Distribution
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FORTRONIC
electronics f o r u m
strong book:bill would guarantee strongest level of bookings and
a continued billings growth but billings for 10 quarters (see
INTERNATIONAL
ELECTRONICS
SUPPLIERS

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one should not read a book:bill at graphic E1).


0.97 as a sign of weakness, well
not yet! Particularly as the billings
Quarterly orders by
Associazione Nazionale
Fornitori Elettronica
in the quarter were so strong.
geographic region
www.ideaelectronics.com
International Distribution
of Electronics Association “Q1 2011 sales were The performance trends by
Consorzio
di attività e servizi
per Associazioni

20% up on Q4 2010
e gruppi d’imprese

Q1 2011 pASSIVE BOOKING, BILLING & BOOK - Bill ratio Graphic P1 country show more marked

For Germany, France, Italy, Uk, Sweden, Norway, Danmark & Finland
INTERNATIONAL
ELECTRONICS
SUPPLIERS
and 26% differences. The graphic T2
up on Q1 2010 above shows the bookings
” trends compared with the prior
Unlike semis where the book:bill quarter ( Q/Q-1) and the same
declined, in passives it quarter last year ( Q/QY-1).
continued to be positive and
FORTRONIC
Consorzio
di attività e servizi
recorded its best booking and Compared with Q1 prior year
electronics f o r u m

billing quarterly level for at least the German growth is greatest


per Associazioni
e gruppi d’imprese

12 quarters! (see graphic P1). in both Euro and % terms


enjoy
the electronic community

highlighting the continuing


Emech & other components importance, and strength, of the
Associazione Nazionale
Fornitori Elettronica followed the same trend as German market. Nordic, Italy
passives this quarter with and France all experienced a
www.ideaelectronics.com
International Distribution
of Electronics Association a positive book:bill and the weakening of bookings.

IV www.ideaelectronics.com
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Stress testing the global Concerns have been expressed by many


individuals and organisations regarding the

electronic components
potential negative impact of the crisis
in Japan on the supply network and the
INTERNATIONAL

threat to the health of their workforce

supply network… Again


ELECTRONICS
SUPPLIERS

caused by exposure to radiation

by Adam Fletcher However UK and international exposure to operators handling introduced increased controls
Chairman of IDEA and ECSN electronic components trade shipments in transit, at the on imports of feed and food
www.ecsn-uk.org
associations together with distributor or direct customer products from Japan, which may
other industry analysts are well goods-in and material handling be seen as indicative of mounting
positioned to effectively collate points. The current advice from concern although a review of
and disseminate information from the UK government - who are the websites of key international
a wide variety of sources including presumably monitoring the freight forwarders failed to find any
member organisations across the situation - is that the levels of reference to potential radiation
industry, and provide balanced radioactive contamination on risk posed by goods of Japanese
and accurate “signposting” to the shipments from Japan are well origin.
industry. within safe working limits and do
not pose a health threat. Given pOTENTIAL SUppLY

L
et’s face it: we live in what the RADIATION that HMRC is a large employer NETWORK DISRUpTION?
Consorzio
author Marshall McLuhan Probably the greatest international and its employees in Custom The global electronic components
di attività e servizi
described in the 1960s as concerns are centred on the Sheds in ports and air terminals supplypernetwork has had a
Associazioni
a “Global Village”. Individuals outcome of efforts to successfully are being exposed to the similar rollercoaster
e gruppiride over the last
d’imprese
and organisations throughout contain radioactive materials at levels of risk as those at electronic 18 months due to the economic
the developed world are highly the damaged Fukushima Daiichi components manufacturers, downturn caused by the banking
mutually dependent, despite the nuclear plant. distributors and direct customers, crisis. The UK/Eire market declining
large geographic divide. However, we should perhaps accept this as by 13% in 2009 followed by an
as recent events have proven, ECSN members are receiving an acceptable stance. unprecedented 26% upswing in
the complex interaction of global many requests for information 2010, which equates to an overall
economic trade and its associated on the risks associated with “It’s the largest change in demand of close to
demand and supply networks can radioactive contamination, high-volume system 40%. The overall global change in
be easily disrupted by natural or particularly in the packaging integrators that are demand in the same period was
man made disasters. of goods shipped from Japan. most likely to be closer to 50% which, for a period
In the UK and Eire electronic affected first caused manufacturing lead-times
Our sympathies are with the components market over 90% to increase dramatically. Everyone
by any shortage or
people of Japan following of customers are supported in the electronic components
disruption in supply
the terrible combination of
earthquake, tsunami and nuclear
via manufacturer authorised
distributors, who receive the bulk
” supply network felt the effects, but
given the magnitude of the change
power plant crisis but the shipments of goods from the On the other hand it does in demand, the process has been
economic impact of a disaster of manufacturer and then inspect, contrast with the position of the managed with a high degree of
this magnitude to the world’s third store, retrieve and package US Customs and Borders success.
largest economy will affect almost as appropriate for shipment protection agency - which has
everyone in the “Global Village” in to their customers. The risk confirmed that it is monitoring Inventory in the electronic
one way or another. to end-customer of receiving all aircraft, maritime vessels, components supply network
any packaging exposed to passengers and goods entering oscillates between being a liability
The current situation is horribly radioactivity during shipment is the US with the “appropriate (too much, weak demand) or an
complex and constantly evolving. therefore virtually non-existent. equipments” - which is prohibiting asset (too little, strong demand).
No organisation can accurately entry to any suspect goods. Both component manufacturers
forecast the real impact of the There does however remain In its Customs Information Paper and systems integrators employ
Japanese crisis until the overall a theoretical risk of higher (11) 30A dated 28th March “lean manufacturing” methods
scenario is better understood. than normal levels of radiation 2011 the European Commission where inventory is seen as evil but

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as a result of increased lead-times Fortunately the major geographic

What’s going on after the earthquake both the quantity and value of
electronic components inventory
clusters of Japanese electronic
components manufacture and
held by UK and Eire customers systems integrators are located
by Robin Gray the supply chain most frequently has averagely grown. Increasingly broadly around and to the South
INTERNATIONAL President and CEO occur after natural disasters
under pressure to “buffer” the West of Tokyo in Kyoto, Nagoya,
ECIA (USA)
ELECTRONICS
SUPPLIERS or when shortages occur.
rgray@eciaonline.org Profits can be made if you have market on behalf of customers, Osaka and Fukuoka, much
inventory and others do not. It authorised distributors have also further away from the areas of
also gives those companies with grown their inventory holding in greatest devastation and as a
stock entre’ to new customers line with their customer demand. result, their operations are likely to
whose traditional suppliers lack be much less disrupted.
inventory and opportunities to
build a relationship. Customers
are motivated to re-evaluate their
Ironically, it’s the largest high-
volume system integrators that
“The major geographic
existing supplier relationships are most likely to be affected first clusters of Japanese
and their supply chains to by any shortages or disruption electronic components
The earthquake in Japan reduce future risk and to satisfy in supply. These companies are manufacture and systems
proves how fragile a just-in-time current demand. Such is the integrators are located
supplied directly by the electronic
supply chain is. With little or case as businesses look to other
no inventory to buffer shocks countries and suppliers for parts components manufacturers as broadly around and
to the supply chain, businesses after the disaster in Japan. part of their “supply chain” or to the South West
thousands of miles away are as a local subsidiary operation of Tokyo
left scrambling to find parts to
avoid shutting down production
Distributors, rather than risk
losing customers, will look
of an international organisation, ”
and simply don’t have the Many component manufacturers
lines or making needed elsewhere to find product. This
organisational flexibility to vary and system integrators along with
repairs. Combine disruptions
Consorzio
search may take them to the
in the supply chain with little open market, where the risk their minimal inventory (JIT) the authorised distributors are
di attività e servizi
investor/financial analyst of getting counterfeit product working practices. providing regular status updates
per Associazioni
support for businesses holding increases significantly. The same on their facilities in Japan on their
e gruppi d’imprese
inventory and you have huge goes for customers whose Availability websites. There has also been
complications for everyone. authorized sources do not have
of raw materials some good investigative work
parts that are needed.
At some point in the past, it Over the last few weeks there by industry analysts and freight
became fashionable for Wall ECIA has responded to the have rightly been some very forwarders that has been released
Street to downgrade businesses supply chain disruption by significant and vocal concerns quickly into the public domain.
such as distributors that held posting on its website updates in the electronic components
inventory. The theory was that from component manufacturers supply network about the possible A review of a publication from
inventory tied up working capital located in Japan about the
impact of the crisis in Japan on SiliconExpert Technologies
and could be put to better use impact of the earthquake on
elsewhere. This theory works production and shipping. The availability of raw materials used www.siliconexpert.com “Impact
well when inventory is plentiful association will continue to in the production of electronic of the 2022 T hku Japanese
and other profitable investments provide this information to components and specific Earthquake on the Electronics
are readily available. But when members as the nation of Japan component technologies where Industry” suggests that only 2,5%
supplies are short, cash is not rebuilds its infrastructure. If you
Japanese organisations have a companies are reporting high levels
necessarily king; inventory is. have new information about
component manufacturing in dominant market position. of damage, with 34% having partial
It’s not surprising that prices Japan, please let staff know so damage, 37% reporting no damage
go up and the incidences of that the latest details may be The ability of these manufacturers and 25% unknown. The global
counterfeit products entering added to the website. to resume normal operations logistics company Kuehne +
quickly is critically important but in Nagel www.kn-portal.com has
order to do so they need a return a regularly updated site providing
to a similar access to infrastructure, latest information on shipping and
logistics, people etc that they transportation in Japan. There are
previously enjoyed. This will be copies of documents available for
particularly problematic for the download and links to sources of
multitude of organisations that information on the ECSN website
have manufacturing facilities in the at www.ecsn-uk.org/breaking.
North East of Japan closest to the html
epicentre of the earthquake and Whilst Sendai Airport and the
tsunami. major sea ports in the North East

VI www.ideaelectronics.com
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Japan are not currently operational, the situation before they formulate radioactive material. The electronic we least expect, but these can
all of the other major air and sea the inevitable plan for a thorough, components supply network be resolved by accurate demand
ports are, as is the majority of the fast and ruthless clean-up and has survived the stress tests of reporting and restrained purchasing
country’s road infrastructure. This reconstruction. The Japanese managing massive changes in which avoids panic buying and
suggests that whilst there may be culture empowers the individual to demand and supply over the last speculative inventory purchases.
INTERNATIONAL
some bottlenecks the majority of make enormous personal sacrifices 18 months, which suggests that ELECTRONICS
SUPPLIERS

the country’s logistics operations for the benefit of the state and the with the combined competitive The UK/Eire electronics industry
are able to function well. good of the entire community that efforts of many organisations it does have a part to play in
could not easily be emulated in the should be possible for the industry minimising the impact of the current
If I may be allowed a personal West. The timescales and risks of to find alternative solutions to crisis in Japan – by continuing the
perspective having worked in this crisis escalating are now likely mitigate the current crisis in Japan. excellent communication of real
Japan, it is that the Japanese have to be determined primarily by how Unfortunately, there will be some demand between all participants in
a very strong culture, but it will take quickly and safely the damaged isolated instances of extended the electronic components supply
a couple of months for them to fully nuclear plant can be shutdown lead-times and shortages, probably network that has been achieved
assess and come to terms with and the levels and spread of any in raw materials and product areas over the last 18 months.

ADDITIONAL SOURCES Fox Electronics: www.foxonline.com Sandisk: www.sandisk.com/about-sandisk/


OF INFORMATION Freescale: www.freescale.com press-room
Fujitsu: www.fujitsu.com Sanyo denki: www.sanyodenki.co.jp/en/
ELECTRONIC COMpONENT INDUSTRY Hitachi: www.hitachi.com news/2011
ASSOCIATIONS (USA): JAE: www.jae.co.jp/e-top Sharp: www.sharp-world.com/corporate/info/
www.eciaonline.org/japan.html JST: www.jst.com notices/index.html
Kyocera: http://global.kyocera.com Spansion: http://investor.spansion.com
Consorzio
AUTHORISED DISTRIBUTORS Microchip: www1.microchip.com/downloads/ Taiwan Semiconductor: www.tsmc.com
di attività e servizi
Element 14: www.element14.com en/Market_Communication/Dear%20Customer_ per Associazioni
Taiyo Yuden: www.t-yuden.com/news/
Avnet: http://em.avnet.com March2011_Final.pdf detail.aspx?id=169 e gruppi d’imprese
Mouser: www.mouser.com Molex: www.molex.com/mx_upload/ TDK: www.tdk.co.jp/notice/20110322_en.html
TTI: www.ttiinc.com editorial/910/20110314_japan.pdf TE Connectivity: www.tycoelectronics.com/crisis
Murata Electronics: www.murata.com/new/ Texas Instruments: http://newscenter.ti.com/
ELECTRONIC COMpONENTS MANUFACTURERS info/2011 Blogs/newsroom/archive/2011/03/14/update-
3M: www.businesswire.com/portal/site/3m National Semiconductors: www.national.com/ from-ti-on-earthquake-damage-to-factories-in-
Austriamicrosystems: analog/company japan-646520.aspx
www.austriamicrosystems.com/eng/Press/ NEC LCD Technologies - NIC Components: Torex Semiconductor: www.torex.co.jp/english
Allegro Microsystems: www.allegromicro.com/en www.nec-lcd.com Toshiba: www.semicon.toshiba.co.jp/eng/event/
Assmann Components: www.assmann-wsw.com/ Nichicon: http://nichicon-us.com news/1189944_7141.html
news/newseintraege/neuigkeiten/ NKK Switches: www.nkkswitches.com/pdf/NKK_ UCC (United-Chemicon): www.chemi-con.co.jp/
Atmel: www2.atmel.com Switches_update_Tohoku_earthquake_impact. e/news/list2011.html
AVX: www.avx.com/AVX_Japan_Statement.pdf pdf Vitesse: www.vitesse.com/news
Bourns: www.bourns.com NMB: www.nmbtc.com Vishay: www.snl.com/irweblinkx
CEL: www.cel.com NXP: www.nxp.com/news
Cornell Dubilier: www.cde.com Omron EMC: www.omron.com/media/press INDUSTRY ANALYSTS
CTS: www.ctscorp.com/components On Semi: www.onsemi.com/PowerSolutions FutureHorizons: www.futurehorizons.com/
CUI: www.cui.com/News/Press-Releases/ http://finance.yahoo.com/news/Update-on- page/41/Future-Horizons-In-The-Press-2011
Japan-Statement Impact-to-ON-bw-2759980409.html?x=0&.v=1 SiliconExpert Technologies:
Diodes: www.diodes.com Optrex: www.optrex.com/about www.siliconexpert.com
Epcos: www.epcos.com/web/generator/Web/ Panasonic: http://panasonic.net/news/2011
Sections/Home Pericom:/www.pericom.com LOGISTICS ORGANISATIONS
Epson: www.epson-electronics.de/cgi-bin/ PEW: http://panasonic.net/news/2011/info.html Kuehne + Nagel http://www.kn-portal.com
panamafe/panama/demand Powerex: http://www.pwrx.com
Epson Toyocom: www.epsontoyocom.co.jp/ Renesas http://am.renesas.com/press
english/info/2011/0312.html Rohm: www.rohm.com/news OThEr
Everlight Electronics: www.everlight.com Rubycon: www.rubycon.co.jp US Customs and Border Protection:
FCI: http://portal.fciconnect.com Samtec: www.samtec.com/News www.cbp.gov/xp/cgov/newsroom/news_releases

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Solid State Lighting (SSL)


a growing market in Italy
INTERNATIONAL
ELECTRONICS
SUPPLIERS

by Silvio Baronchelli
President of IDEA &
& Franco Musiari
Technical Director, Assodel
W/W HB LED MARKET BY AppLICATION
(in US bln dollar) Mercato Totale LED HB Graph 1
General Manager, Assodel www.assodel.it
20,0 18,9
18,1
18,0 16,5
15,7
16,0 Lighting
14,1
14,0

Miliardi di US$
12,0 10,8
Backlighting
10,0 CAGR '15/'10 = + 12%
(TV & Monitor)
8,0
6,0 Mobile

4,0
5,6
2,0
Other

I
0,0
t is difficult to measure, held on February 23rd 2011 2009 2010 2011 2012 2013 2014 2015
as usage is dispersed in California was predictions Strategies Unlimited
Consorzio
over thousands of small concerning the development of Dati Strategies Unlimited
di attività e servizi
applications within this growth
per Associazioni this product family from 2010 Figura 1 • Il mercato mondiale dei LED HB deve la sua crescita al
industry, but tracking
e gruppi d’impresethe HB
LED market can give you a good
to 2015. “
settore del ‘lighting’.
The worldwide HB
This is one of the aspects
that will mostly influence the
feeling of the dynamics of this They estimated demand in the
LED market in 2010 adoption and dissemination
growing sector. four main markets where these jumped by +93% of this technology amongst
According to Strategies components are used typically: ”
consumers.
Unlimited the worldwide HB lighting, backlighting of TV What Graph 1 shows is that What Strategies Unlimited
(high Brightness) LED market and monitor, whatever goes the segments ‘mobile’ and shows us, but more important,
in 2010 jumped by +93% going into mobile applications and ‘other’ have almost reached shows to the current and
from $5.6 billion 2009 to $10.8 the category other, collecting all a stable condition whilst the potential LED manufacturers,
billion in 2010. remaining applications such as, application in the backlighting is that this is a growing market
But what the market analyst for example, e-Signage and of the LCD screens will stabliise with a CAGR (Compound
presented during the conference signals. by 2012/2013. From this point Annual Groth rate), from today
in time the growth of the HB to 2015, of about +12%.
LED market will be sustained by
LIGHTING HB LED MARKET TREND LED HB nel Lighting
(in US bln dollar) Graph 2 the Solid State Lighting (SSL)
industry.

The worldwide HB
LED market owes
5,0
LED in lighting its growth to
CAGR '15/'10 = + 38%
Actually, what I have said so the lighting sector
4,0
far isn’t strictly pertaining to the ”
Miliardi di US$

3,0 specific segment – the lighting If from Graph 1 we isolate the


sector- which I want to focus data strictly related to lighting
2,0 on, but for an aspect that we we get Graph 2 showing that
cannot consider negligible. 2010 has been near to one
1,0 That is , as much as a market billion dollars (€ 890 million to
grows, and continues to grow, be precise) but the segment
0,9

1,5

2,3

2,7

4,1

4,7

0,0 it will polarize the attention of will develop at a CAGR near


2010 2011 2012 2013 2014 2015 manufacturers and prices will +38%. If this forecast translates
Strategies Unlimited continue to decrease. into reality, in 2015 this market
Dati Strategies Unlimited

VIII Figura 2 • Il valore dei LED HB venduto per applicazioni lighting è


www.ideaelectronics.com
previsto crescere di cinque volte in cinque anni.
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will reach a value five times the


current one: almost five billion EID News
dollars.
DIStrIButIoN
If to this revenue growth we add • TTI has announced the
INTERNATIONAL

an average annual depreciation


ELECTRONICS
SUPPLIERS appintment of Jamie Furness
of at least a 15% for LEDs’ to the position of general
Manager for UK, Ireland and
(some of the analysts view this
South Africa.
as very conservative) we can
say that the volume quantity will • FCI, a supplier of connectors
grow at an annual average of If then we look for data that in Italy covers almost 70% and interconnect systems,
+62%! about the production of of the total market (TAM). has entered into an agreement
In this graph the bars (gold with Zahavi Technologies,
lighting systems equipped an electronic sales company of
with the LED technology, the coloured) show the HB LED
electromechanical components
How does Italy answer becomes even more estimated DTAM that has in Israel.
participate in this difficult. There are a myriad of developed between 2001 and
market? newcomers that, capitalizing on up to the end of 2010. • Arrow Electronics reported
It is well known that in the In 2010 the estimated DTAM is first quarter 2011 net income
the know-how acquired in the
of 136.5 million dollars on sales
lighting sector, in its more general electronic sector, are approximately € 62 million.
of 5.22 billion dollars. Global
general (and traditional) today addressing, especially in components sales increased of
meaning, Italy competes with the recently ended (let’s hope) But this data alone does not 21% year over year.
Germany for a leadership period of economic downturn, mean too much if not related
position. Germany plays a top the lighting market in addition to to the general situation of the • Future Electronics and
ADDConsorzio
Semiconductor have
role in the industrial segment the traditional manufacturers. market. di attività e servizi
extended their agreement for
while Italy goes for a top per Associazioni
distribution of ADD’s powerline
position when the “design” is As Assodel - the Italian “The volume e gruppi d’imprese
communication SoCs to global
the product added value. There association of suppliers and quantity will grow franchise.
exists associations that are distributors of electronic
at an annual average • Mouser Electronics and
taking care of the Italian lighting components - we are in a
of +62% Luminus Devices announced
industry, but, to our knowledge,
there is no data about the Italian
privileged position that allows
us to measure how much the
” a global distribution agreement
enabling Mouser to bring
market currently available. distribution channel is delivering This relationship comes from Luminus’LEDs quickly to
to the Italian market of the key the two lines drawn in the lighting design engineers and
same graph. The blue line buyers around the world.
“The lighting HB LED components for the SSL: the
HB LED. represents the evolution of
• Avnet Abacus is to support
market will grow 5 The Graph 3 has been built with the total Italian semiconductor
its sister companies EBV
times over 5 years the distribution data (DTAM) market, measured in monetary Elektronik, Silica, Avnet
Mercato”Italiano LED HB
value, where HB LED are a Memec and Avnet Embedded
THE ITALIAN HB LED MARKET part; the brown line isolates at the recently-announced
AS pER ASSODEL DATA Graph 3 instead the LED portion alone. “Design Strategies for ARM
Systems” seminar program
For a consistent comparison
LED HB DTAM LED HB Total Semi which will play in 16 cities across
the values that the two portions Europe in may and in june.
70
200
191 195 have reached in 2004 have
60 been normalized to 100. • Digi-Key announced the
171
163
150 151 50 At the end in 2010 the total availability of electronic
Milioni di €uro

138
semiconductor market showed components from parallax
40 Semiconductor.
100
100 102
108 104 a 13% (87-100) decrease with
100 91 87 30
reference to the value reached in • Gennum has added Leading
50
61 20 2004 while the LED market has Light Technologies (L2Tek)
10 gained a 95% if compared to as a design rep and distributor
the value it had in 2004. for its complete line of analog
32

44

51

60

54

48

62

0 0 and mixed signal ICs in the UK,


2004 2005 2006 2007 2008 2009 2010 ireland and Norway.
A great performance from a
Assodel Source: Electronics Industry Digest
relatively new sector!
Figura 3 • Stima del valore del mercato italiano dei LED HB
secondo i dati Assodel. www.ideaelectronics.com IX
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Taking a breath …
EUROpEAN SEMICONDUCTOR MARKET TRENDS
(in US bln dollar and Euro) Graph 1

INTERNATIONAL

by Georg Steinberger
ELECTRONICS
SUPPLIERS
This indicates that the growth
Chairman, DMASS and FBDi was not just a recovery from this
www.fbdi.de fear-driven 2009 downturn, but a
fundamental one going through a
broad variety of industry sectors.
It was a growth of mainly volume
with a bit of price increase in
some areas as well. In addition,
many design projects which Source: DMASS, FBDI
were continued during the crisis
have subsequently come into
production at the right time. medium-sized enterprises as is growth above country average
The European high-tech-industry the case in Germany, lost out in but much lower than Germany

W
hat to expect from a is back in export mode and has a various areas to Eastern Europe or Eastern Europe, the new
market that just went lot to offer to growing economies. and Asia. Are we to witness centre of gravity of the European
through a hung swing Specifically Germany now gets the major Western European Electronics market. That was
in 24 months - minus 23% in reprimanded for being too national economies going the 2010. How do we proceed from
2009, plus 47% in 2010? It is successful in export and doing same direction as the UK and here?
Consorzio
certainly worthwhile to apply some too little domestically. France? With a concentration
di attività e servizi
cautionperto Associazioni
any prediction for 2011, towards niche markets for highly
also in eview with
gruppi the catastrophe
d’imprese As distribution grew considerably innovative companies? It appears “Distribution is still
in Japan. faster than the total market it is that Germany will remain as the a people business
The current span of predictions for safe to assume that the breadth only exception to the rule. ”
the 2011 European components of industries distribution served 2011 will be different. Another
market is ranging from a slightly benefitted from the upsurge Too complicated? Distribution growth like in 2010 is hardly
negative to very positive (a slightly significantly more than the still grew fast in those countries as possible. Really? Looking at the
double digit growth). Nothing production-transfer prone OEM the big manufacturers (which are dynamics of the second half of
unusual for market predictions to sector (computers, telecom). not typical distribution customers) 2010 including the bookings
run apart, however, after one of One proof for that is that are leaving the shores of Western development, the term “back
the fastest cyclical turnarounds in economies which are very OEM- Europe. What was left was a solid to normality” comes to mind.
the industry, the question is what dependant and which have more What some associations who
to believe? or less lost their medium sized also collect bookings already saw
electronics industry (UK, France) in Q4/2010, a slight flattening of

“2011 will be did not grow close to average.


Italy, on the other hand, which
bookings versus billings, failed to
continue as such (the curve once
different
” still has a similar proportion of again showed a slight upturn).
What looked like a fairly painless
According to all industry ‘coming down to earth’ only a few
associations in the European weeks ago may easily give way to
distribution market, 2011 was a an unexpected boost in growth
record year from all perspectives. on account of the crisis in Japan
According the DMASS, and all the uncertainty which it
semiconductor distribution involves. As it is impossible to say
grew by 54%. Even the more with any degree of certainty how
traditional types of components things will proceed, the same
(Electromechanical and Passives) general tendency remains: robust
grew significantly. As reported by business until mid-year, followed
IDEA for the major markets, they by a slight downturn (again at a
grew 20% and 34% respectively. high level) in the second half. In

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total, the calendar year 2011 is EUROpEAN DISTRIBUTION MARKET 2003 TO 2010 (Forecast)
expected to end for European (in bln Euro) Graph 2 A look at
distribution with a growth around
5 to 10%.
Eu directives
An important point to note is by Lena Norder
INTERNATIONAL
that global and macro-economic Director of SE
ELECTRONICS
SUPPLIERS

factors of influence are now The Swedish Electronics


making themselves felt in Trade Association
the high-tech industry, which
It is imperative for the
previously seemed to operate
companies in our industry
largely in isolation. This has the to keep updated with the
effect of shedding even more EU directives. To help the
doubt on the reliability of market companies with this, the
forecasts. The big question, Swedish Electronics Trade
Association (SE) arranged
namely how the Asian market will
Source: DMASS, WSTS, Avnet 2010 a focus day in March where
develop this year in its capacity experts from the Ministry
as the main driving force behind of Environment and the
EUROpEAN SEMICONDUCTOR DISTRIBUTION 2010
component consumption and (in %) Graph 3 responsible governmental
equipment production worldwide, authorities gave an overview
has now been pushed aside by of the regulations and latest
news concerning RoHS,
considerations of availability and
WEEE and REACH.
the general uncertainty as to the
consequences of the Japanese The new RoHS is just around
Consorzio
the corner and as expected
crisis. There are already signs of
di attivitàScope”
the “Open e servizi will
selective shortages and rising
per Associazioni
be implemented. The new
FORTRONIC
prices. Will the usual domino
electronics f o r u m

RoHSe gruppi d’imprese


will include all electric
effect set in?
enjoy

and electronic products that


the electronic community

are not explicitly excluded.


The primary consequences are to The challenge will be to
Source: DMASS
be seen in the major sectors such adjust to the new rules
Associazione Nazionale
Fornitori Elettronica

as computers, communications and in those cases where


exceptions are needed, start
and consumer goods. The oriented industries) point to the companies (online) coexisting with International Distribution
the process of applying for
of Electronics Association

industrial segments mainly served distribution sector as being the the big global broadliners. those exceptions.
by the distribution sector then most effective channel for Despite new technologies
INTERNATIONAL

experience a ‘knock-on’ effect, and more automation on the EU are still working with
ELECTRONICS

the European components


SUPPLIERS

i.e. they suffer indirectly, but no industry. customers’ side with regards the new WEEE and there is
no new proposal ready for
less drastically, being faced with In such a scenario, those to order handling, distribution is
decision there yet. As for
problems of availability, pricing companies which have the best still a people business, where REACH, one difficult issue is
and erratic customer demands. services to offer in the areas of experience, commitment and that there is a disagreements
support and design will be able expertise play a big role. within EU how to measure
“Global and macro 0.1% - of what. What is
Consorzio

to call the shots. In addition, the


di attività e servizi
per Associazioni

a product? Six countries:


e gruppi d’imprese

lesson learnt from 2009/2010 is That said, 2011 and 2012 could
economic factors of FORTRONIC
Sweden, Germany, France, electronics f o r u m

that more sophisticated supply become years where distribution


influence are now Denmark, Ostrich and enjoy

chain solutions are necessary can overhaul its models and solve Belgium have a different view
the electronic community

making themselves
to help minimise shortages or some of the pending issues like than the other EU-countries
felt in the hi-tech consistent data management and claim that a part, spare
inventory built in the next market
industry part and component should
” cycle. Who has them, will win! (Date code, PCNs) or the Associazione Nazionale
Fornitori Elettronica

be regarded as a product.
unfortunate situation with EU
The experts on site could
A positive aspect of this Interestingly, despite acquisitions directives. Nothing the distributors not give an answer to when
International Distribution
of Electronics Association

development in Europe can be and consolidations over the (or distribution as an industry) can this disagreement was to
seen in the fact that in the long course of 20 years, there is do alone, but certainly an area, be solved – a frustrating INTERNATIONAL

message for the audience at


ELECTRONICS
SUPPLIERS

term, the structural changes (the still no one size fits all model of where the aggregative view across
‘go east’ effect and the remaining, distribution, with many niche many different customer interests the focus day.
mainly medium sized and start-up specialists and catalogue can help to clear the confusion.

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di attività e servizi
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A decade of Upheaval
CONNECTOR INDUSTRY: Historical Growth 1980 - 2010 TABLE 1
(in million dollars)

INDUSTRY 10 YEAR 20 YEAR 30 YEAR


YEAR
SALES CAGR CAGR CAGR
by Ron Bishop • Dot.Com bubble and bust that 1980 $ 8,680 - - -
Bishop & Associates
INTERNATIONAL
ELECTRONICS created a large over capacity 1990 $ 16,503 6,7% - -
SUPPLIERS
situation in the telecom/datacom 2000 $ 34,234 7,6% 7,1% -

T
he first decade of the 21st markets. 2010 $ 45,341 2,8% 5,2% 5,7%
century was arguably one • 2001/2002 recession that
of the more difficult periods followed the dot.com bust.
in modern business history in • Exodus of manufacturing from • Financial melt down and sharp with sales declining -18.9% in
which to run a business. Historians the western countries to China. decline in stock markets globally. 2001 and -7.6% in 2002. The
would probably rank the two World • Second worst economic exodus of manufacturing from
Wars and the Great Depression “We believe that recession in modern history in Europe and North America to
as more difficult decades for automotive is on the 2008-2009. China accelerated. Manufacturing
business, but the years 2000-2010 • Earthquake and tsunami in Asia. plants closed and massive layoffs
verge of renaissance
would certainly receive “honorable
mention” as the worst decade.
” • Wars in Iraq and Afghanistan. ensued as the industry down sized
to meet lower demand for electric
Consider the following events that • Housing boom and bust These events created a feast and products and to rapidly reallocate
occurred during the past ten years. • Excessive government spending famine business environment manufacturing resources to low
burdening a number of European that made it exceedingly difficult labor cost China.
• Attacks on the World Trade countries with heavy debt to know where best to deploy
Center and the subsequent war requiring European Union bail assets. During this timeframe A recovery began in 2003, but
on terror. outs. the connector industry moved five years passed before the
between unprecedented growth to industry reached sales levels last
Consorzio
di attività e servizi historical downturns, often within achieved in 2000. Connector
per Associazioni consecutive years. sales continued to grow for six
e gruppi d’imprese The graph 1 plots the year-over- consecutive years (2003-2008) but
year change in connector sales growth came to an abrupt stop
from 2000-2010. in the second half of 2008 when
the housing market unraveled and
In 2000, the industry achieved financial markets nearly collapsed.
a record high growth rate of We then entered into the second
+18.1%, including record high worst recession in modern
sales of $34,234 million. The dot. business history.
com bubble burst in 2001 and
the industry suffered through the The industry experienced eighteen
two worst years in industry history consecutive months of declining
sales. In January 2009, connector
sales declined 50% and the supply
WORLD CONNECTOR MARKET: percentage change in Sales GRAPH 1
2000 - 2010 chain began to once again idle
manufacturing capacity and reduce
headcount.

“In 2009, the


depression was driven
by fear of a financial
meltdown

The recession was driven by fear
of a financial meltdown and world
recession that would equal the
Great Depression.

Governments reacted with


massive amounts of spending and
corporate bail outs. As confidence
increased that there was not

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going to be a financial meltdown, WORLD CONNECTOR DEMAND 2000 - 2010 TABLE 2


consumers began to buy goods (in million dollars)
and services, and companies
began to manufacturer to refill the 5 YEAR 5 YEAR 10 YEAR
REGION 2000 2005 2010
CAGR CAGR CAGR
depleted inventory pipeline and
North America $ 12,649 $ 9,525 -5,55% $ 8,646INTERNATIONAL -1,9% -3,7%
meet the pent up demand created ELECTRONICS
Europe $ 8,352 $ 9,336 2,05% $ 10,251SUPPLIERS 2,1% 2,1%
by eighteen months of reduced
Japan $ 5,249 $ 5,179 -0,35% $ 6,027 3,1% 1,4%
consumer spending. The result
China $ 1,849 $ 5,633 25,0% $10,833 13,9% 19,3%
was astonishing.
Asia Pacific $ 4,394 $ 4,502 0,5% $6,971 9,1% 4,7%
Row $ 1,741 $ 2,128 4,1% $ 2,614 4,2% 4,1%
In still another feast and famine
scenario, connector sales
World $ 34,234 $ 36,202 1,1% $ 45,341 4,6% 2,8%
increased +28.4% in 2010,
generating sales of $45,341
million. In one year the industry
recovered all of the demand lost
connector demand. North America
was seven times larger than
The market sectors that fled
the West for China were those
“Europe grew to
in 2009. China which had 2000 connector related to consumer products and 10,251 million dollars
sales of $1,849 million. In 2010 therefore more sensitive to price. in 2010 and achieved
“The industry CAGR China achieved connector sales Such markets were computers a ten year
for 2000-2010 period of $10,833 million and surpassed (desktops, laptops, tablets),
CAGR of 2.1%
was only a third both North America and Europe
in annual sales of connectors. The
computer peripherals (printers,
faxes, external storage) mobile

achieved in the five year period of
of the growth following table shows this dramatic communications (cell/smart 2005-2010.
historically achieved shift in connector demand over five phones, PDAs, navigation devices),
in the industry and ten year time frames. videos (TVs, flat screen, DVDs) The table N.3 displays our five year
” and white goods (washers, dryers,
Consorzio
forecastdi for the connector
attività e servizi industry
In spite of the incredible rebound Between years 2000-2010 North stoves). by geographic
per Associazioni China will
region.
in connector demand in 2010 America dropped from $12,649 The great exodus to China on reach $22,241 million in annual
e gruppi d’imprese
and with six consecutive years of million annual sales to $8,649 these products is mostly over. connector sales and be 2.2 times
consecutive growth (2003 through million, shedding $4,003 million in Some additional manufacturing larger than North America.
2008), the decade was a bust annual connector sales by 2010. will still move to China, but it will
yielding a ten year compound The ten year CAGR was -3.7% not be dramatic. However, this The demand for connectors
annual growth rate of a mere which directly related to moving does not mean that double digit in China will be driven by the
2.8%. manufacturing capacity to China. connector growth in China is over. consumer products previously
mentioned, but a big boost in
The industry 2000-2010 CAGR Europe grew to $10,251 million Future China growth will not be connector demand will come from
of 2.8% was only a third of the in 2010 and achieved a ten year driven by manufacturing exiting the automotive. Demand for vehicles
growth historically achieved in the CAGR of 2.1%. The growth West, but by internal investment from the Chinese middle class is
industry. was primarily the result of a in new manufacturing capacity soaring and will continue strong
rising euro to the US dollar (we to support demand for electronic for years.
Looking ahead, we believe the measure connector demand in US products from a growing Chinese In fact, we believe that
next ten years will be better and dollars). When measured in local middle class. In fact, we believe automotive is on the verge
connector growth will return to currencies, Europe did not fare China’s connector growth will of a renaissance that could
historical norms. We are now much better than North America. slightly exceed the 13.9% CAGR make the automotive sector the
forecasting a 7.5% CAGR for the fastest growing market sector
next five years (2010-2015). The WORLD CONNECTOR MARKET FORECAST 2010 - 2015
for connectors over the next five
TABLE 3
industry will grow from $45,341 (in million dollars) years.
million in 2010 to $65,071 million
in 2015. This adds approximately 5 YEAR The updated Bishop five year
REGION 2010 2015
$20 billion in annual sales by 2015. CAGR Connector Industry Forecast is
Of course only time will tell. North America $ 8,646 $ 10,159 3,3% scheduled for release at the end
Europe $ 10,251 $ 12,677 4,3% of may, 2011. The forecast will
Japan $ 6,027 $ 6,850 2,6% break out each market sector and
Dramatic change China $ 10,833 $ 22,241 15,5% sub-sector over five years for each
in regional DemanD Asian Pacific $ 6,971 $ 9,243 5,8% geographic region.
In 2000 North America achieved Row $ 2,614 $ 3,901 8,3% As of this Bishop Report the
connector sales of $12,649 million, outlook is good, especially in
World $ 45,341 $ 65,071 7,5% automotive.
accounting for 37% of world

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Wireless Fortronic Forum Fortronic


The Fortronic Technical
28th June 2011- Williams F1 Conference Centre (Oxford) - UK Forum concept has been proven
over 5 years of events in Italy
INTERNATIONAL
ELECTRONICS and is supported by IDEA, an
SUPPLIERS
International association founded
in 1987 with the express intent
the uK’s first one day free WIrELESS to spread good practice within
technical forum specifically FortroNIC Forum the global electronic component
industry.
dedicated to Wireless 28th JUNE 2011
oXForD The Fortronic Technical
In partnership with
Williams F1 Conference Centre Forums have been extended
Internationally in 2010 to Turkey &
Tunisia and in June 2011 the first
event will be held in the UK.

Why Fortronic Forum

1. QUaLitY
Fortronic guarantees the
quality of the contents of the
conferences and the organization
of the whole event.

2. teCHniCaL direCtor
An expert of the sector who
Consorzio coordinates the conferences and
di attività e servizi the speakers.
per Associazioni
The UK’s first one
e gruppi day free
d’imprese and Varta Microbatteries for the past 5 years. 3. SHare WitH US
technical forum specifically and Quectel (Other topics and This unique UK event is A program of cooperation with
dedicated to Wireless speakers to be confirmed.) the sponsors of the event to plan,
organised by Fortronic in
promote, communicate, verify the
association with Electronics promotion of the event.
In the afternoon there will be Weekly.
IDEA are delighted to endorse a number of workshops and 4. edUCationaL
A training seminar to transfer
the first of the Fortronic series demonstrations by companies The venue is the Williams F1 design competences to the
of technical Forums in the UK. offering design solutions and Conference Centre attending technicians.
With the first Forum already hands-on demonstrations. www.williamsf1conferences.com
90% booked the future of these with its’ superb meeting and
events is assured, with further Throughout the day the conference facilities and ample
Forums planned for 2012. Forum will be supported by free parking.
approximately 20 exhibitors with There will also be the opportunity
The Morning session products and technologies all to visit the famous Williams
comprises technical dedicated to wireless and RF F1 exhibition and drive an F1
presentations on topics technologies. simulator.
covering:-Wimedia and Wireless
USB, Energy harvesting in The Forum is aimed at engineers
control & sensing, Optimisation that are involved in the design, “Throughout the day IDEA NEWSLEttEr
INTERNATIONAL DISTRIBUTION OF
of battery design for wireless manufacture and supply of the Forum will ELECTRONICS ASSOCIATION
networks, Zigbee SW stack wireless technology products be supported EDIToR IN ChIEf: Gary Kibblewhite
overview and sensor solution, and will be restricted to 150 EDIToRS: Adam fletcher (UK);
by approximately Robin Gray (USA); Silvio Baronchelli and
wireless memory, speeding attendees. Attendance is by
20 exhibitors franco Musiari (Italy); Lena Norder (Svezia);
time to market for networking
designs.
on-line registration and is
expected to be over subscribed.
” Wolfram Ziehfuss (Germany); Amy Wang (China);
PUBLIShER: Silvio Baronchelli
These topics are delivered by to register online for tickets, or INTERNATIoNAL PRoMoTIoN By: CoNSoRTIUM ELETTRIMPEX
speakers from Atmel, Murata, These technical events have find details about participating PUBLIShED By: Tecnoimprese Scarl - Via C. flaminio, 19 - 20134 Milan - Italy

EnOcean, NXp-Jennic, been staged successfully by as a sponsor, visit PRINTED By: Servizi Tipografici Carlo Colombo - Rome

Ramtron, Reading University, Fortronic throughout Europe www.fortronicuk.com

XIV www.ideaelectronics.com

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