BA3365 Syllabus Page 3
We will have three exams. The exams will be closed-book and will consist of a combinationof multiple-choice and short answer type questions. The exams will be non-cumulative and addedtogether will account for 90% of your total grade. The first exam will take place on Monday, June20th, the second exam will take place on Monday, July 18th, and the third exam will take place onMonday, August 1st. All exams will be at regular class time and in our regular classroom, SOM 2.117.
Important Note: No make-up exams will be allowed. Please plan your schedule accordingly.
Class Participation and Assignments:
You are expected to come to class on time and not to walk in andout of class. I will check your attendance regularly throughout the semester. Your participation in classdiscussions is an important part of learning. Attendance and class participation accounts for 5% of your totalgrade. You can participate in many ways. Ask questions, share your observations, and contribute to classdiscussion with examples. You can participate effectively by a) reading the text book and other assignedmaterials prior to class, b) thinking about the concepts, and c) paying attention to various marketingactivities while you are shopping, watching television and reading.
We will also have 2-3 shortindividual assignments aimed at enhancing your understanding of key topics. Your performanceon the individual assignments will account for 5% of your total grade.
This course is primarily built around a discussion format. For this to be successful
you must read the assignments prior to class
so that the class time can be spent developing and exploring the issues raised inthe readings.
Students will be given opportunity in class to make up to 2 minipresentations to earn up to 10 bonus points. In the first half of the class, the presentation topic will be "MyFavorite Product/Brand". The student will pick a brand or product and tell us why he/she likes that productor brand. The presentation will also include a brief situation analysis (4C's and SWOT). The presentationwill conclude with suggestions about how the student thinks the brand/product will continue to succeed orimprove performance in the future focusing on targeting and positioning. The student is expected to dosome research on the product/brand and the company and provide a 1-2 page write-up and a list of references he/she used for his/her research. These presentations are worth up to 4 bonus points. In thesecond half of the class, the presentation topic will be "A Marketing Problem/Opportunity". The studentwill pick a company/product facing a marketing problem or opportunity. The presentation should include abrief situation analysis (4C's and SWOT). The student should also present STP analysis, how he/shethinks the company should segment its market, which segment the company should target and how shouldthe company position the product. The presentation will conclude with suggestions about how the studentthinks the brand/product should reach the target segment. The student is expected to do research on theproduct/brand and the company and provide a 2-3 page write-up and a list of references he/she used forhis/her research. These presentations are worth up to 6 bonus points. The student should inform theinstructor at least one week before the intended presentation date to schedule the presentation. In case of time limitations, the presentation spots will be distributed on a first come first serve basis.