Channel 4Condensed IdentityStyle Guide
A3 Portrait54 mmA4 Portrait40 mmA4 Landscape42 mmBrochure44 mm210 Squared38 mmA5 Portrait34 mmA5 Landscape34 mm
For the first time in Channel4’s history a bespoketypeface has been designedto be used throughout thechannel. It is called C4 andis available to be used in thefollowing weights:
C4 Headline Regular
used with type box
used to create type boxesaround headlines
C4 Text Regular
C4 Text Italic
C4 Medium Italic
C4 Text Bold
C4 Text Bold Italic
C4 Condensed Regular
C4 Condensed Italic
C4 Condensed Bold
C4 Condensed Bold Italic
The Channel 4 logo shouldalways be surrounded by aminimum area of space.The area is defined bymeasuring a third of theheight of the logo.For example:logo height = 10 mmarea of isolation = 3 mmaround all sides of the logo.
The New Identity
The new Channel 4 identity uses cutting edge technology topush the brand into exciting new areas. The
has been developed to provide a comprehensiveunderstanding of the new Channel 4 identity. It describes howto correctly implement the new design elements off air, on airand online. The complete guide can be found at:
The print version of the logo is displayed on the right.The Channel 4 logo has been designed to reproduce at aminimum height of 10 mm. There is no maximumreproduction size of the logo. The logo must never be redrawn,adjusted or modified in any way. It should only be reproducedfrom the artwork provided.
Channel 4 always places its logo in a distinctive centre rightposition. This is unique to the channel and is thereforeinstantly recognisable.