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Channel 4 On Air Identity Style Guide

Channel 4 On Air Identity Style Guide

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Published by Thomas Grant
Channel 4 On Air Identity Style Guide

28th January 2005
Channel 4 On Air Identity Style Guide

28th January 2005

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Categories:Topics, Art & Design
Published by: Thomas Grant on May 20, 2011
Copyright:Traditional Copyright: All rights reserved

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05/20/2011

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28th January 2005
On Air IdentityStyle Guide
 
2On air identity style guide
1 On air identity style guide
1.1 On air typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .03
1.1.1 Introduction1.1.2 Type area for end of part and promo endboard1.1.3 End of part1.1.4 Promo endboard1.1.5 Promo endboard - Aston type positions1.1.6 Promo endboard with sponsorship logo1.1.7 Promo endboard - Channel 4 / E4 cross-promotion1.1.8 Half frame credits panel with video1.1.9 Half and third frame 4x3 credits panel with video1.1.10 Half frame credits panel no video1.1.11 Half frame credits panel with transparency1.1.12 Multi channel menu1.1.13 Credits lozenge1.1.14 Full frame public announcement1.1.15 Full frame emergency menu1.1.16 Half frame and full frame product promotion
1.2 Notes on making promo endboards. . . . . . . . . . . . . . . . . . . . . 25
1.2.1 Choosing promo endboard images1.2.2 Promo endboard images to avoid1.2.3 Fill type A - images from the programme1.2.4 Fill type B - images not from the programme
1.3 Notes on making opticals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
 
3On air identity style guide
C4 Headline
is the standardfont for on air graphics.There are four type sizesfor most on air graphicssituations:
1.1.1 Introduction
type size Atype size Btype size Ctype size D
Usage: timing, title and otherinformation where there is asmall word count and a lot ofspace. This type size is not tobe used on 4x3 graphics.Usage: timing, title and otherinformation where words aretoo long or numerous to usetype size A. Type that wouldbe intype size Aon a 16x9frame becomestype size Bona 4x3 frame.Usage: timing, title and otherinformation where words aretoo long or numerous to usetype size A or B.Usage: the single or doubleline URL. Incidentalinformation on panels andpublic announcements.Timing and title informationwhere space is extremelylimited.

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