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Channel 4 Identity Style Guide

Channel 4 Identity Style Guide

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Published by Thomas Grant
Channel 4 Identity Style Guide
Channel 4 Identity Style Guide

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Categories:Topics, Art & Design
Published by: Thomas Grant on May 20, 2011
Copyright:Traditional Copyright: All rights reserved

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05/20/2011

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Channel 4Identity Style Guide
 
Visual identity guidelines
1 Introduction
1.1 The Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03
2 Off air guidelines
2.1.1 Visual Style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .04
2.1.2 The logo2.1.3 Logo size2.1.4 Logo position2.1.5 Isolation area2.1.6 Misuse2.1.7 Channel 4 Television2.1.8 Colour2.1.9 Typography2.1.10 C4 Font2.1.11 Size2.1.12 Headline leading2.1.13 Body copy leading2.1.14 Type colour
2.2 Print and poster advertising . . . . . . . . . . . . . . . . . . . . . . . . .21
2.2.1 Tone of voice2.2.2 Writing copy2.2.3 Advertising signature2.2.4 Logo position2.2.5 Logo size2.2.6 Typography2.2.7 Text box colour2.2.8 Type position2.2.9 Imagery2.2.10 Poster layout2.2.11 Press layout2.2.12 Sponsorship and third party logos2.2.13 Response advertising2.2.14 Black and white reproduction2.2.15 Media considerations2.2.16 Print and poster advertising examples
2.3 Literature. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42
2.3.1 Using logo on literature2.3.2 Logo position2.3.3 Logo height2.3.4 Margins2.3.5 Stationery and collateral2.3.6 Letters2.3.7 Envelopes
 
3Visual identity guidelines | Introduction
At its best, the Channel 4identity has always beenabout transformation andmovement. The original,animating logo came to beseen as the embodiment of anorganisation that wasconstantly re-inventing itselfand challenging theexpectations of its viewers.The new Channel 4 identityuses cutting edge technologyto push the brand into excitingnew areas.Whether it is seen on screenor in print, the logo iscontinuously changing. It canadapt its texture and colour tothe surrounding environment.The new identity reflectsChannel 4. It is challenging,distinctive and innovative.However, the new identity canonly make a positive impact ifit is used consistently andcorrectly.The
Identity Style Guide
hasbeen developed to provide acomprehensive understandingof the new Channel 4 identity.It shows how to correctlyimplement the new designelements off air, on airand online.
1 Introduction1.1 The guidelines

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