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Day_3(2)

Day_3(2)

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Published by Mark K. Eapen

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Categories:Types, School Work
Published by: Mark K. Eapen on May 21, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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Promotion
³If your advertising goes unnoticed, everything else is academic.´
 
 ±
Understand the communication model
 ±
List and describe the elements of the promotion mix
T
opics
 
Role of Promotion
‡
C
ommunication with the potential customers
‡
IM
C-
optimal mix of the elements

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