Digital SalesManager
Substantial % of comptied to digital revenue
Digital Ops Mgr
% of comp tied todigital revenue
Newsroom
Produce for print& online
Ad Director
Comp tiedto digital salesIndie bloggers,FreelanceVendorsHyper localcontent network
Print Sales
Overall comp tiedto digital sales.Bonus & Penalty
DigitalSales Staff
•
Online-only Sales
•
Assist print sellers
Web dev, Tech
AD ops
•
Online inventory
•
Ad server, scheduling
•
Inventory mgmnt
Mel Taylor Media -Dec 2010
Editor
% of comp tied todigital revenue
RecommendedReporting & Positions
Publisher
Web writers
Integrated Marketing
Print, Web, Social, Mobile, EventResearch, DataProject mgnmt
Digital GM
Substantial % of comptied to digital revenue& profit margin
Digital Editor
% of comp tied todigital revenue
Website, Mobile, SocialNewspaper
Web WritersIndie Bloggers,FreelanceAggregation, CurationHyper LocalContent Network
CentralContentRepository
EditorNewsroom
RecommendedContent WorkflowFor Newspapers
Web Editor
Mel Taylor Media -Dec 2010
Content Partnerships
Who ShouldRun Website ?
One person
w/ compensation tied to
digital profitability
MelTaylor Media -Dec2010
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Local Media Management Structure
How local media should set up their web division. Reporting structure, workflow, positions. by Mel Taylor Media.
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