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Local Media Management Structure

Local Media Management Structure

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Published by Mel Taylor Media
How local media should set up their web division. Reporting structure, workflow, positions. by Mel Taylor Media.
How local media should set up their web division. Reporting structure, workflow, positions. by Mel Taylor Media.

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Published by: Mel Taylor Media on May 21, 2011
Copyright:Attribution Non-commercial

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04/15/2013

pdf

 
Digital SalesManager
Substantial % of comptied to digital revenue
Digital Ops Mgr
% of comp tied todigital revenue
Newsroom
Produce for print& online
Ad Director
Comp tiedto digital salesIndie bloggers,FreelanceVendorsHyper localcontent network
Print Sales
Overall comp tiedto digital sales.Bonus & Penalty
DigitalSales Staff 
Online-only Sales
Assist print sellers
Web dev, Tech
AD ops
Online inventory
Ad server, scheduling
Inventory mgmnt
Mel Taylor Media -Dec 2010
Editor
% of comp tied todigital revenue
RecommendedReporting & Positions
Publisher
Web writers
Integrated Marketing
Print, Web, Social, Mobile, EventResearch, DataProject mgnmt
Digital GM
Substantial % of comptied to digital revenue& profit margin
Digital Editor
% of comp tied todigital revenue
 
Website, Mobile, SocialNewspaper
Web WritersIndie Bloggers,FreelanceAggregation, CurationHyper LocalContent Network
CentralContentRepository
EditorNewsroom
RecommendedContent WorkflowFor Newspapers
Web Editor
Mel Taylor Media -Dec 2010
Content Partnerships
 
Who ShouldRun Website ?
One person
w/ compensation tied to
digital profitability
MelTaylor Media -Dec2010

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