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Internet and Mobile Association of India
2007 - 2008
SEARCH ENGINE MARKETING
A Report by IAMAI & eTechnology Group@IMRB
© Internet & Mobile Association of India (IAMAI), 2008All rights reserved. No part of this report may be reproduced, either in part or in full, without the prior permission of Internet & Mobile Association of India
SEM Report__________________________________________________________________________________________
TABLE OF CONTENTS
Executive Summary..........................................................................................................1 Research Methodology.....................................................................................................2 1.0 Search in the Indian Context:..............................................................................3
1.1 Search Activities..................................................................................................3 1.2 Purpose of using search.......................................................................................3 1.3 The most used search engine in India..................................................................4 1.4 Users opinion on online search............................................................................6
2.0 Search Engine Marketing.....................................................................................8
2.1 About Search engine marketing..........................................................................8 2.2 Advantages of SEM..........................................................................................10
3.0 SEM Industry: Global Scenario........................................................................11
3.1 Growth in mature markets 3.2 SEM is stealing the show amidst various marketing channels.........................12 3.3 Emergence of new search opportunities in SEM..............................................13
5.1 Current Industry size.........................................................................................20 5.2 Growth expected...............................................................................................22 5.3 Manpower requirements for the industry..........................................................23 5.4 Clientele for the industry..................................................................................24
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