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brand ppt

brand ppt

Ratings: (0)|Views: 711|Likes:
Published by aashi152k47
this ppt is all about brand n its tools n brand strategy
this ppt is all about brand n its tools n brand strategy

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Categories:Types, Research
Published by: aashi152k47 on May 22, 2011
Copyright:Attribution Non-commercial

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06/10/2013

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BRAND
 
 BRANDS ««« THE BEGINNING
 
BRAND CONCEPT
Brand is
: -
a name, a term, a sign, a symbol or acombination of them which intended toidentify the goods and services of one selleror group of sellers and to differentiate themfrom those of competition.‡ Success of brand depends on ² effectivemarketing resources‡ Brands create ² mental image among theconsumers

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