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Table Of Contents

1.1.Latar Belakang Permasalahan
Perkembangan Jumlah Gerai Minimarket
1.2.Perumusan Masalah
1.3.Batasan Masalah
1.4.Tujuan Penelitian
1.5.Manfaat Penelitian
1.6.Metoda Penelitian
1.6.1.Lokasi Penelitian
1.6.2.Sumber data
1.6.3.Analisis Data
1.6.4.Analisis Lingkungan Eksternal
1.6.5.Analisis Lingkungan Internal
1.6.6.Analisis SWOT
1.6.7.Formulasi Strategi
1.7.Sistematika Penulisan
Bab I. Pendahuluan
Bab II. Tinjauan Pustaka
Bab III. Gambaran Umum PT. Sumber Alfaria Trijaya Tbk
Bab IV. Analisis Data
Bab. V. Kesimpulan dan Saran
BAB II
LANDASAN TEORI
2.1.Konsep Strategi
2.2.1.Analisis Lingkungan Bisnis Umum
2.2.2.Analisis Lingkungan Industri
2.3.Analisis Lingkungan Internal
Rantai Nilai
2.4.Analisis SWOT
BAB III
GAMBARAN PERUSAHAAN
3.1.Sejarah Perusahaan
Sejarah Perkembangan Alfamart
3.3.Budaya dan Motto Perusahaan
3.4.Struktur Organisasi
Struktur Organisasi PT Sumber Alfaria Trijaya Tbk
Komposisi Karyawan Menurut Status Kerja Keterangan 200620072008
Komposisi Karyawan Menurut Lokasi Kerja Keterangan 200620072008
Prestasi Alfamart
Omset Penjualan Alfamart Keterangan 2006 2007 2008
3.5.1. Proses Kegiatan dan Operasional
Pertumbuhan Gerai Alfamart
Tipe Gerai
Pengoperasian Gerai (Store Operations)
Struktur Organisasi Gerai Alfamart
3.6.Sistem Waralaba
Pertumbuhan Jumlah Gerai Waralaba Alfamart
Keuntungan Terwaralaba
Perkiraan Investasi Awal Waralaba Alfamart
Perincian Perkiraan Investasi Awal Waralaba Alfamart
Biaya Royalti
BAB IV
ANALISIS DAN PEMBAHASAN
4.1. Analisis Profil Perusahaan
4.2.Perkembangan Ritel di Indonesia
Karakteristik Beberapa Jenis Ritel Modern
Karakteristik Pasar Modern di Indonesia
Perkembangan Asumsi Makro 2007-2010
Jumlah Penduduk Terbesar di Dunia
Ringkasan Analisis Lingkungan Bisnis Umum
4.3.2.Analisis Lingkungan Industri
Perusahaan Ritel Beromzet Tinggi di Indonesia
Struktur Pengecer di Indonesia
Ringkasan Analisis Lingkungan Industri
4.4.Analisis Lingkungan Internal
Ringkasan Analisis Marketing Mix
Aktivitas Primer
Aktivitas Sekunder
Struktur Jaringan Informasi Alfamart
Ringkasan Analisis Value Chain
4.5.Analisis SWOT
4.6.Formulasi Strategi PT Sumber Alfaria Trijaya Tbk
Analisis Formulasi strategi
BAB V
KESIMPULAN DAN SARAN
5.1Kesimpulan
5.2Saran
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Published by: susansugiharti on May 23, 2011
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06/16/2014

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