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Table Of Contents

1.1. MIXUL DE MARKETING – CONCEPT ŞI CONŢINUT
1.2. ELEMENTELE MIXULUI DE MARKETING
1.2.1. Produsul
1.2.1.1. Clasificări ale produselor şi serviciilor
1.2.1.2. Decizii în materie de produs şi serviciu
1.2.2. Preţul
1.2.2.1. Elemente ce condiţionează politica de preţ
1.2.2.2. Metode generale de stabilire a preţurilor
1.2.3. Distribuţie (Plasament)
1.2.4. Promovarea
1.2.4.2. Promovarea
CAPITOLUL II
2.1. PREZENTAREA SOCIETĂŢII
2.2. MIXUL DE MARKETING ÎN CADRUL SC HELVETICA MILK SRL
2.2.1. Produsul la SC HELVETICA MILK SRL
2.2.2. Preţul stabilit de SC HELVETICA MILK SRL
2.2.4. Plasament (Distribuţie) SC HELVETICA MILK SRL
2.2.3. Promovarea în cadrul SC HELVETICA MILK SRL
2.3. ANALIZA ACTIVITĂŢII SOCIETĂŢII „HELVETICA MILK”
CONCLUZII. IDEI PERSONALE
BIBLIOGRAFIE
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Published by: Arome Coloranti Cofetarie Patiserie on May 23, 2011
Copyright:Attribution Non-commercial

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