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Starbucks vs Caribou Coffee

Starbucks vs Caribou Coffee

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Published by Deep Macwan

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Published by: Deep Macwan on May 23, 2011
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12/12/2012

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Page 1
 
³COVER PAGE´ 
Jindal School of Hotel Management
Subject
:
 
Academic Writing
 
Submitted
 
to:
 
Mr. Luke Frank 
 
Submitted
 
on:
 
08/12/2009
 Pr
oject
:
 
C
afé
 
Ch
ains
Co
mparis
o
n
 I
nt
r
oduction
 H
isto
ryC
ompa
r
ison
 
of 
 
facts
 
and
 
figu
r
es
 W
o
r
d
C
ount:
-
656
 
 
 
Page 2
 
CHAIN v/
s
CHAIN
S
 
I
ntroduction
T
o
day in t
h
is fast and busy w
o
rld every pers
o
n needs refres
h
ment s
o,
 
T
h
ere came a new idea
o
bringing 5 star
C
afes t
o
entertain t
h
e pe
o
ple and t
o
pr
o
vide t
h
em a wide range
o
f teas andc
o
ffees
,,
w
h
ic
h
pr
o
ved t
o
be a g
oo
d s
o
urce
o
f bringing pe
o
ple t
o
get
h
er and serving t
h
e realtaste
o
f t
h
e items after a l
o
ng stressful day. We kn
o
w t
h
at s
o
me cafes like Starbucks
,
 
C
arib
o
uand Dunkin' D
o
nuts stands apart fr
o
m t
h
e rest
o
f t
h
e
C
afé c
h
ains in t
h
e w
o
rld
,
and in t
h
isdiscussi
o
n I am g
o
ing t
o
c
o
mpare and c
o
ntrast t
h
ese t
h
ree Successful c
h
ains
o
f t
h
e w
o
rld.
History
T
h
e
o
riginal
Sta
r
bucks
was
o
pened in Pike Place Market in Seattle
,
Was
h
ingt
o
n
,
in
1971
byt
h
ree partners: Jerry Baldwin
,
Zev Siegel
,
and G
o
rd
o
n B
o
wker. During t
h
eir first year
o
o
perati
o
n
,
t
h
ey purc
h
ased green c
o
ffee beans fr
o
m Peet's
,
and t
h
en began buying directly fr
o
mgr
o
wers. Entrepreneur H
o
ward Sc
h
ultz j
o
ined t
h
e c
o
mpany in
1982
as Direct
o
r
o
f RetailOperati
o
ns and Marketing and advised t
h
at t
h
e c
o
mpany s
ho
uld sell c
o
ffee and espress
o
drinksas well as beans.
T
h
e
o
wners rejected t
h
is idea. In
1987
,
t
h
ey s
o
ld t
h
e Starbucks c
h
ain t
o
 Sc
h
ultz's Il Gi
o
rnale
,
w
h
ic
h
rebranded t
h
e Il Gi
o
rnale
o
utlets as Starbucks and quickly began t
o
 expand. Starbucks
o
pened its first l
o
cati
o
ns
o
utside Seattle at Waterfr
o
nt Stati
o
n in Vanc
o
uver
,
 Britis
h
 
Co
lumbia
,
and
Ch
icag
o,
Illin
o
is
,
t
h
at same year.Ab
o
ut
C
a
r
ibou
C
offees
in
1990
,
 
o
n a trip t
o
Denali Nati
o
nal Park in Alaska
,
 
C
arib
o
u
Co
ffee wasimagined by newlyweds J
oh
n and Kim Puckett.
T
h
e c
o
uple raised m
o
ney t
o
start t
h
e first
C
arib
o
u
Co
ffee s
ho
p in Edina
,
Minnes
o
ta
,
a suburb
o
f Minneap
o
lis
,
in
1992
. Since
o
pening
,
t
h
ec
h
ain
h
as expanded t
o
4
1
5 l
o
cati
o
ns in
1
6 states and t
h
e District
o
Co
lumbia
,
making it t
h
esec
o
nd-largest
o
perat
o
r
o
f n
o
n-franc
h
ised c
o
ffee
ho
uses in t
h
e United States.
Dunkin'
 
Donuts
is an internati
o
nal d
o
nut and c
o
ffee retailer f 
o
unded in
19
5
0
in Quincy
,
 Massac
h
usetts by William R
o
senberg.
 
It is n
o
w
h
eadquartered in
C
ant
o
n
,
Massac
h
usetts. ADunkin D
o
nuts
/
Baskin-R
o
bbins c
o
-brand in New
C
astle and Pennsylvania. One
o
f tw
o
DunkinD
o
nuts l
o
cati
o
ns in New
C
astle
,
t
h
is st
o
re was a f 
o
rmer Mister D
o
nut c
o
nverted t
o
Dunkin' in
199
4 and c
o
mpletely rebuilt in
2003
wit
h
t
h
e additi
o
n
o
f Baskin-R
o
bbins and surprisinglymaking m
o
ney.

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