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Census: It's All In The Numbers

Census: It's All In The Numbers

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Published by porternovelli
Global communications leader Porter Novelli today released the latest issue of its popular Amplify report, “Census: It’s All in the Numbers,” which explores the dramatically increased buying power and influence of the Hispanic market in the U.S., as made clear by the recently released U.S. Census figures.

Examining information such as birth rates and population growth areas, as well as increasing Hispanic proficiency in digital and social media and mobile usage, the report makes a strong case for the business-critical importance of the Hispanic market for sustained growth and brand health. The issue studies the Hispanic impact on food and beverage marketing and health care providers—analyzing how Hispanics balance acculturation while maintaining strong traditions and community ties.
Global communications leader Porter Novelli today released the latest issue of its popular Amplify report, “Census: It’s All in the Numbers,” which explores the dramatically increased buying power and influence of the Hispanic market in the U.S., as made clear by the recently released U.S. Census figures.

Examining information such as birth rates and population growth areas, as well as increasing Hispanic proficiency in digital and social media and mobile usage, the report makes a strong case for the business-critical importance of the Hispanic market for sustained growth and brand health. The issue studies the Hispanic impact on food and beverage marketing and health care providers—analyzing how Hispanics balance acculturation while maintaining strong traditions and community ties.

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Published by: porternovelli on May 23, 2011
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05/23/2011

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1 | PORTER NOVELLI: AMPLIFY
May 2011Sonia SrokaSenior Vice PresidentDirector o Hispanic MarketingPorter Novelli
CENSUS
IT’S ALL IN THE NUMBERS
 
2 | PORTER NOVELLI: AMPLIFY
 
“IF YOUR BRAND STRATEGY IS NOT HISPANIC-READY, ITIS TIME TO LOOK AT THE NUMBERS AND ASK YOURSELFWHAT YOUR BUSINESS CAN DO TO BETTER CONNECTWITH THIS POWERFUL MARKET.”
Photo provided by Creative Commons/Municipal de Piñas
 
PORTER NOVELLI: AMPLIFY | 3
LOS NÚMEROS NO MIENTEN
THE NUMBERS DON’T LIE
WHY CONTENT THAT ENGAGES THE HISPANIC MARKET IS ESSENTIAL FOR A BRAND’S SUCCESS
The Hispanic market in the United States is now$1 trillion—and growing. But roughly 50 percento all U.S. brands still don’t include Latinos intheir marketing mix. I your brand strategy is notHispanic-ready, it is time to look at the numbersand ask yoursel what your business can do tobetter connect with this powerul market.The newly released 2010 Census data hasconrmed what Hispanic marketers have alwaysknown: Hispanics are the astest growingdemographic in the United States. With apopulation o 51.2 million—one in every six U.S.residents, a stunning 42 percent increase rom theprevious census in 2000—Hispanics constitutea critical component to every brand’s long-termgrowth. While that may be old news or some ous, the strength o the Hispanic market shouldserve as an eye-opener or many organizations.
SONIA SROKA
SENIOR VICE PRESIDENT, DIRECTOR OF HISPANIC MARKETING
In this issue o Ampliy, we will draw rominormation in the latest Census and elsewhereto look at the growing Hispanic population inthe United States: Who they are, why theyare a critical component to success, and howorganizations can create content that eectivelyreaches, engages and infuences them.

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