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1 | PORTER NOVELLI: AMPLIFY
May 2011Sonia SrokaSenior Vice PresidentDirector o Hispanic MarketingPorter Novelli
CENSUS
IT’S ALL IN THE NUMBERS
 
2 | PORTER NOVELLI: AMPLIFY
 
“IF YOUR BRAND STRATEGY IS NOT HISPANIC-READY, ITIS TIME TO LOOK AT THE NUMBERS AND ASK YOURSELFWHAT YOUR BUSINESS CAN DO TO BETTER CONNECTWITH THIS POWERFUL MARKET.”
Photo provided by Creative Commons/Municipal de Piñas
 
PORTER NOVELLI: AMPLIFY | 3
LOS NÚMEROS NO MIENTEN
THE NUMBERS DON’T LIE
WHY CONTENT THAT ENGAGES THE HISPANIC MARKET IS ESSENTIAL FOR A BRAND’S SUCCESS
The Hispanic market in the United States is now$1 trillion—and growing. But roughly 50 percento all U.S. brands still don’t include Latinos intheir marketing mix. I your brand strategy is notHispanic-ready, it is time to look at the numbersand ask yoursel what your business can do tobetter connect with this powerul market.The newly released 2010 Census data hasconrmed what Hispanic marketers have alwaysknown: Hispanics are the astest growingdemographic in the United States. With apopulation o 51.2 million—one in every six U.S.residents, a stunning 42 percent increase rom theprevious census in 2000—Hispanics constitutea critical component to every brand’s long-termgrowth. While that may be old news or some ous, the strength o the Hispanic market shouldserve as an eye-opener or many organizations.
SONIA SROKA
SENIOR VICE PRESIDENT, DIRECTOR OF HISPANIC MARKETING
In this issue o Ampliy, we will draw rominormation in the latest Census and elsewhereto look at the growing Hispanic population inthe United States: Who they are, why theyare a critical component to success, and howorganizations can create content that eectivelyreaches, engages and infuences them.
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