PORTER NOVELLI: AMPLIFY | 3
LOS NÚMEROS NO MIENTEN
THE NUMBERS DON’T LIE
WHY CONTENT THAT ENGAGES THE HISPANIC MARKET IS ESSENTIAL FOR A BRAND’S SUCCESS
The Hispanic market in the United States is now$1 trillion—and growing. But roughly 50 percento all U.S. brands still don’t include Latinos intheir marketing mix. I your brand strategy is notHispanic-ready, it is time to look at the numbersand ask yoursel what your business can do tobetter connect with this powerul market.The newly released 2010 Census data hasconrmed what Hispanic marketers have alwaysknown: Hispanics are the astest growingdemographic in the United States. With apopulation o 51.2 million—one in every six U.S.residents, a stunning 42 percent increase rom theprevious census in 2000—Hispanics constitutea critical component to every brand’s long-termgrowth. While that may be old news or some ous, the strength o the Hispanic market shouldserve as an eye-opener or many organizations.
SENIOR VICE PRESIDENT, DIRECTOR OF HISPANIC MARKETING
In this issue o Ampliy, we will draw rominormation in the latest Census and elsewhereto look at the growing Hispanic population inthe United States: Who they are, why theyare a critical component to success, and howorganizations can create content that eectivelyreaches, engages and infuences them.