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Table Of Contents

Facilitate Brand Planning
Amazon.com Positioning
Problems with Classical
Positioning Statement
Principles Reinforced
By Miller Lite Launch
Miller Lite Update
Accenture
Straddle Positioning Strategy
High Performance. Delivered
Strategies to Reconcile
Attribute & Benefit Trade-Offs
Brand Mantra Examples
Some Positioning Guidelines
Brand Resonance Model:
Brand Building Implications
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brand-090331060104-phpapp01

brand-090331060104-phpapp01

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Published by Sajid Khattak

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Published by: Sajid Khattak on May 24, 2011
Copyright:Attribution Non-commercial

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04/01/2013

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