You are on page 1of 2

c  

    

Customer Satisfaction Survey


Consumer Perception Survey
Service Quality Study
Service Blueprinting
Service Process Mapping ± Back stage, on-stage
Improving service quality using service blueprinting
Competition Analysis
Service standards
Study on effectiveness of employee¶s role in service delivery
Effectiveness of channels (distributors/ DSAs) in service delivery
Effectiveness of channels (on-line/ Internet) in service delivery
Customer Data Analysis
Study of Institutional markets
Effectiveness of promotion schemes
Measurement of Brand awareness and brand perception
Customer Loyalty study
Study of purchase influencing factors
Customer Profiling
Advertising effectiveness study
bcg matrix

more at http://www.citefin.com/986-project-topics-marketing-mba-
student.html#ixzz16CSs7Xz3

1.Y product life cycle


2.Y media plan
3.Y test marketing
4.Y export pricing
5.Y tourism industries
6.Y brand equity
7.Y marketing Agro-product
8.Y packing need
9.Y marketing of SSI produt
10.Ywarehousing
11.Ytransport
12.Yrural marketing
13.YCRM
14.Ycustomer retention
15.Ymanagement of services
16.Ycustomer behaviour with product
17.YFEMA
18.Ytele marketing
19.Ysky shops
20.Ynet work marketing
21.Yglobal marketing
22.Yindustrial goods marketing
23.Ymarketing mix case study
24.Ypromotional strategies
25.Yexchange offers
26.Yafter sales service
27.Ycelebrity marketing
28.YPLC
29.Yrole of advertising
30.Yproduct diversification
31.Yproduct modification
32.Yproduct elimination

You might also like