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Merchandising

Merchandising

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Published by Sanjith Krishna

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Published by: Sanjith Krishna on May 24, 2011
Copyright:Attribution Non-commercial

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05/24/2011

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BBA-RO
Roll No:520967890Name:SANJITH KRISHNA C R Centre Code:2760Module Code:CA0004
 
MERCHANDISINGAssignment
 
B
ACHELOR OF
B
USINESS
A
DMINISTRATION IN
R
ETAIL
O
PERATIONS
-BBA-RO
 
S
EMESTER
1
 
CA0004
 
 
M
ERCHANDISING
I
 
-
 
2
 
C
REDITS
 (B
OOK
ID:
 
B0734)A
SSIGNMENT
S
ET
-
 
1
 
30
 
M
ARKS
 
1.
 
a. What are the features and benefits of merchandising?
The sample catalogs demonstrate several merchandising features.
Prebuilt kit
The apparel sample catalog contains one example of a prebuilt kit: the Women's top categorypage shows a Tank top and skirt set prebuilt kit.The hardware sample catalog contains one example of a prebuilt kit: the Power Drills subcategorypage shows a Hammer drill and small angle grinder prebuilt kit.The housewares sample catalog contains two examples of prebuilt kits: the Tea-Party Starter Kitand the Set-the-Table Stemware Kit, both in the Tableware category.
Bundle
The apparel sample catalog contains a Casual pants and belt bundle on both the Men's and Newarrivals top category pages.The hardware sample catalog shows a circular saw with electric sander bundle on theWoodworking category page.The housewares sample catalog contains two bundles: the Jump-Start-Your-Morning CoffeeBundle in the Kitchenware category and the Stemware Convenience Bundle in the Tablewarecategory.
Cross-sell
The apparel sample catalog contains four examples of cross-sells as follows:
 
Classic belt with plain front cotton pants on the top-category Men's page
 
Relaxed fit 5 pocket cotton pants with classic belt on the top-category Men's page
 
Tank top with classic skirt on the Women's top-category page
 
Classic skirt with tank top on the Women's top-category pageThe hardware sample catalog contains an example of a cross-sell on the Power Drills categorypage: a cross-sell of a hammer drill with a circular saw is offered.The housewares sample catalog contains a number of cross-sell instances. For example:
 
 
A Coffee and Espresso Bar is suggested to go with a Classic Blue-Fabric Roll-Arm Love Seat (inthe Furniture category).
 
A 5-Piece Silverware Set is suggested to go with a "Havenwood" Dinnerware Set in the Tablewarecategory.
 
An Olive Oil Gift Set is suggested to go with a Classic Frying Pan in the Kitchenware category.
Up-sell
The apparel sample catalog shows an up-sell on the New Arrivals page. The up-sell is Plain frontcotton pants with relaxed fit 5 pocket cotton pants.The hardware sample catalog contains one example of an up-sell. The Power Grinder categorypage up-sells a Small angle grinder with drywall screwdriver.The housewares sample catalog contains three examples of an up-sell:
 
From a Student's Desk to an Executive Six-Drawer Desk (Furniture category)
 
From a 5-Piece Silverware Set to a 5-Piece Everyday Silverware Set (Tableware category)
 
From a Classic Frying Pan to an Ultra-Deluxe Frying Pan (Kitchenware category)
Accessory
The apparel sample catalog contains one example of an accessory: Men's category page Walkingshorts with sport socks is offered as an accessory.The hardware sample catalog contains one example of an accessory. The Woodworking sawscategory page offers an electric sander with the purchase of a circular saw.The housewares sample catalog contains ten instances of the accessory association, such as aBanker's Desk Lamp for an Executive Six-Drawer Desk and a Modern Occasional Table for a WhiteFabric Roll Arm Sofa.
Replacement
The housewares sample catalog offers a Black Swing-Arm Lamp in place of a Brass AdjustableDesk Lamp.
e-Marketing Spot
The apparel sample catalog shows one example of an e-Marketing Spot: a Tank top and Teamshirt e-Marketing Spot is shown on the shopping cart page.The hardware sample catalog shows one example of an e-Marketing Spot. The Shopping cartpage shows a Hammer drill and circular saw e-Marketing Spot.The housewares sample catalog provides an e-Marketing Spot that displays context-sensitivepromotional information in the side bar of every page and an e-Marketing Spot displayed on theShopping Cart page.

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