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P. 1
Advertising Managment PPT Part 1

Advertising Managment PPT Part 1

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Published by Subhadeep Paul

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Categories:Types, Business/Law
Published by: Subhadeep Paul on May 24, 2011
Copyright:Attribution Non-commercial

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01/01/2015

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 ADVERTISING MANAGEMENTPart 1
Eastern Institute of Management2
nd
 Year 1
st
Semester
 
 Th
e raw material of Advertising, is life«.
‡It·s t
h
e business of inspiring people. Yet, we·re most uninspired
.
‡Its· t
h
e business of knowing everyt
h
ing about everyt
h
ing. Yet, we know little about just a few t
h
ings.‡We believe we·re in a borderless world. Yet, we barricade ourcuriosity.‡We·re in t
h
e sensorama business. Yet, we don·t use most of oursenses.‡You don·t need wings to fly. Just an open mind. And don·t give meexcuses like ´W 
h
ere·s t
h
e time?µ‡Do you discoverone new t
h
ing in your life eac
h
day?‡
Enrich By One
:
Live your life t
h
at way«
 
 A step a
h
ead
‡We were in t
h
e information age. We are now in t
h
e knowledgedomain.‡
Th
e only way you win wit
h
colleagues and clients is w 
h
en you know as muc
h
if not more about t
h
eir business.‡If you work on real estate, do you know about
h
at is
h
appening int
h
e Ropponji Hills district in Japan or for t
h
at matter Canary W 
h
arf in London or t
h
e 50 Gramercy Park project in New York?‡Knowledge is t
h
e next battlefront.
 Th
e soldier on t
h
at is t
h
e generalof tomorrow.‡
 Ahead By One
:
Live your life t
h
at way...

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