Professional Documents
Culture Documents
Campaigns on Facebook
ric shreves, water&stone
Saturday, May 21, 2011
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Market Leaders
Content Analysis
* “top 20” refers to levels of engagement/activity on Facebook. The list above is alphabetical.
Average # (median)
Fan Pages per Brand 8 11
Average # (median)
Fans per Brand 24,656 147,547
Shangri-La 534 %
Photos 98%
Discussions 57%
Notes 50%
Events 47%
Video 33%
Links 20%
Polls/Questions 14%
Reviews 12%
Twitter 6%
YouTube 5%
RSS 2%
Flickr 1%
FourSquare 1%
Contests 8%
Bookings 8%
Games 1%