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Table Of Contents

B. Rumusan Masalah
C. Tujuan Penelitian
D. Signifikasi Penelitian
E. Definisi Operasional
F. Kajian Pustaka
G. Sistematika Penulisan
BAB II
LANDASAN TEORITIS
A. Pengertian Pemasaran
B. Srategi Pemasaran
Gambar 1
Analisis SWOT
1) Segmentasi pasar
2) Penetapan pasar sasaran (Target Market)
3) Penempatan produk
C. Faktor-Faktor yang Mempengaruhi Strategi Pemasaran
D. Konsep Pemasaran Islami
Gambar 2
Konsep Sistem Pemasaran dalam Bisnis Syariah
BAB III
METODE PENELITIAN
A. Jenis, Sifat Studi Kasus dan Lokasi Penelitian
B. Subjek dan Objek Penelitian
C. Data dan Sumber Data
D. Teknik Pengumpulan Data
E. Teknik Pengolahan dan Analisis Data
F. Tahapan Penelitian
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P. 1
Bab 1,2,3

Bab 1,2,3

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Published by norrahman

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Published by: norrahman on May 25, 2011
Copyright:Attribution Non-commercial

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06/19/2013

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