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Tesis Magister Manajemen pemasaran

Tesis Magister Manajemen pemasaran

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Published by cancoute
Tesis Magister Manajemen pemasaran pada pasar di jogja
Tesis Magister Manajemen pemasaran pada pasar di jogja

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Published by: cancoute on May 25, 2011
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Diajukan KepadaUniversitas Muhammadiyah Surakartauntuk memenuhi salah satu persyaratandalam menyelesaikan program Magister ManajemenOLEH :AGUS SANTOSONIM : P 100040003
Saya yang bertanda tangan di bawah ini: Nama : Agus Santoso NIM : P.1000 40003Program Studi : Magister ManajemenKonsentrasi : Manajemen PemasaranJudul : PERSEPSI MASYARAKAT TERHADAP KUALITASPELAYANAN PADA KELURAHAN SEMANGGIKECAMATAN PASAR KLIWON SURAKARTAMenyatakan dengan sebenarnya bahwa tesis yang saya serahkan ini benar-benar merupakan hasil kerja saya sendiri, kecuali kutipan-kutipan dan ringkasan-ringkasan yang semuanya telah saya jelaskan sumbernya. Apabila dikemudianhari terbukti atau dapat dibuktikan tesis ini hasil jiplakan, maka gelar dan ijazahyang diberikan oleh Universitas batal saya terima.Surakarta, Juli 2006Yang membuat pernyataanAgus Santoso
The title of research is “Perception Socialize To Quality Of Service AtChief Of Village Of Semanggi, Subdistrict Of Pasaar Kliwon Surakarta.Office of Chief of village as center of governance in chief of villagestorey;level.
ought to response of existence of change and growth that happened insociety to be acted with solution leading into progress of area at all of life aspect.
Service socialize very depend on quality of professional aparat and able tocomprehend expectation from society with reference to quality of service in chief of village Office. Problem of this research is ( 1) is there difference of perceptionsocialize to quality of service at Chief Of Village of Semanggi of Subdistrict Pasar Kliwon Surakarta? (2) is quality of service of Chief of village of Semanggicovering: reliability, responsiveness, assurance, emphaty, and tangibles by parsialhave influence of significance to satisfaction socialize Chief Of Village of Semanggi of Pasar Kliwon Surakarta?(3) From fifth dimension of service quality, whether factor strongest of itsinfluence to satisfaction socialize Chief Of Village of Semanggi of Pasar KliwonSurakarta?Population in this research is all citizen socialize in Village of Semanggi,Subdistrict of Pasar Kliwon Surakarta which got administrative services in officeof Chief Of Village of Semanggi of Subdistrict of Pasar Kliwon Surakarta, thesampel is 120 respondent people. Data analyzing in this research use test of OneWay Anova, gap analyse, and multiple regression analyze.Result test one way anova known that there are difference of reality of reliability expectation and, Assurance, Emphaty, and Tangibles posed at by test F by probabilitas < 0,05, except Responsiveness which its variant is unegual.From analysis of gap known that there are gap between reality and expectation of dimension Reliability, equal to - 0,47. Responsiveness equal to - 0,47, Assuranceequal to - 0,49, Empathy equal to - 0.41, Tangibles equal to - 0,40. Becomingfrom fifth of dimension of service that is reliability, responsiveness, assurance,empathy and tangibles indicate that reality of quality of service given by Office of Chief of village of Semanggi not yet as according to service expected by citizensocialize.Result of multiple regression analysis is service quality dimension that isdimension reliability, responsiveness, assurance, emphaty and tangibles altogether have an effect on by parsial to satisfaction socialize. F test also indicate thatdimension reliability, responsiveness, assurance, emphaty and tangibles have aneffect on together to satisfaction socialize. Medium pursuant to Beta value, mostfactor have an effect on to satisfaction socialize is emphaty.Keyword: Dimension of Quality, Satisfaction Socialize

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