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Table Of Contents

On the back of an envelope
Market positioning
Full-time versus part-time cinema
Pure cinema versus mixed activity venues
Beyond film screenings
Options appraisal
The Business Plan
Sensitivity Analysis
Assessment of risk
Different films, different people
Segmentation analysis
Establishing a catchment area
Demographic and lifestyle data
Field research
Audience development
Do you need a formal structure?
Setting up a Limited Company
Forming a Charity
Finding suitable premises
Planning consents
Listed Buildings
Building Regulations
Briefing an architect
State of the art design
Number of auditoria
Seating capacity and space requirements
Sound issues
Catering and bar facilities
Access for people with disabilities
An illustrative specification
Other buildings issues
Capital costing
Raising Finance
Demand forecasting
Ticket Pricing
Direct costs
Other costs (overheads)
Film Classification
Human resources issues
Staffing structure
Managing a campaign
Film Distributors
Programme booking
Running bars and catering
New methods of marketing
Sample Options Appraisal
Sample Risk Assessment
Cinema Audience Research
Sample Capital Costing
Useful contacts
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Strategies for Sustainable Local Cinema Development

Strategies for Sustainable Local Cinema Development

Ratings: (0)|Views: 150|Likes:
Published by Oana Darie

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Published by: Oana Darie on May 25, 2011
Copyright:Attribution Non-commercial


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