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    McLuhan Galaxy Conference 2011 The main aim of this paper is to make some remarks about how new media can play a key role in the final fulfillment of the cultural changes the Western anthropocentric civilization has to do to handle the ecological and social crises of our century. I claim that hypertext, in particular, could be decisive in helping to tackle different problems related to the contemporary global big bang. I argue that the World Wide Web can help people to develop or strengthen a faculty that I suggest naming L.I.N.K. (Life, Innovation, Nature, and Knowledge), with the purpose of understanding through the use of a single term all the main areas covered by the linking thinking shift we need. I also provide some concrete suggestions for the social movements involved with this cultural change to promote their theories and intentions in a more effective way through the use of the World Wide Web.

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    McLuhan Galaxy Conference 2011 The main aim of this paper is to make some remarks about how new media can play a key role in the final fulfillment of the cultural changes the Western anthropocentric civilization has to do to handle the ecological and social crises of our century. I claim that hypertext, in particular, could be decisive in helping to tackle different problems related to the contemporary global big bang. I argue that the World Wide Web can help people to develop or strengthen a faculty that I suggest naming L.I.N.K. (Life, Innovation, Nature, and Knowledge), with the purpose of understanding through the use of a single term all the main areas covered by the linking thinking shift we need. I also provide some concrete suggestions for the social movements involved with this cultural change to promote their theories and intentions in a more effective way through the use of the World Wide Web.

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    461 views18 pages

    Matteo Andreozzi - L.I.N.K. Faculty. Understandig Connections, Making Connections (McLuhan Galaxy Conference 2011)

    Uploaded by

    Matteo Andreozzi
    McLuhan Galaxy Conference 2011 The main aim of this paper is to make some remarks about how new media can play a key role in the final fulfillment of the cultural changes the Western anthropocentric civilization has to do to handle the ecological and social crises of our century. I claim that hypertext, in particular, could be decisive in helping to tackle different problems related to the contemporary global big bang. I argue that the World Wide Web can help people to develop or strengthen a faculty that I suggest naming L.I.N.K. (Life, Innovation, Nature, and Knowledge), with the purpose of understanding through the use of a single term all the main areas covered by the linking thinking shift we need. I also provide some concrete suggestions for the social movements involved with this cultural change to promote their theories and intentions in a more effective way through the use of the World Wide Web.

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    of 18

    McLuhan Galaxy Conference 2011

    Barcelona, Spain
    May 25th, 2011

    L.I.N.K. Faculty
    Understanding Connections, Making Connections
    Matteo Andreozzi
    Ph.D. candidate in Philosophy - Università degli Studi of Milan, Italy
    Communication technology

    Transform

    Crisis

    Ethics

    Media

    matteo.andreozzi@unimi.it
    Worldviews

    Way of thinking

    New media

    Cultural paradigms

    Social movements

    matteo.andreozzi@unimi.it
    matteo.andreozzi@unimi.it
    Structure Section 1 Section 2 Section 3 Section 4

    • Section 1
    nature well-being and human well-being
    • Section 2
    changing the way we think and our worldview
    • Section 3
    thinking changes and media changes
    • Section 4
    World Wide Web and the new cultural paradigm

    Presentation’s structure 5
    matteo.andreozzi@unimi.it
    Structure Section 1 Section 2 Section 3 Section 4

    • dynamic and dynamically


    linked to other ecosystems

    • ecosystems are nature

    • their dynamic equilibrium is


    essential to keeping alive (Odum, EP & Barrett, GW 2005,
    the natural system – and Fundamentals of ecology, 5th
    edn, Thomson Brooks/Cole,
    humans, as well Pacific Grove, CA)

    What is an ecosystem? 6
    matteo.andreozzi@unimi.it
    Structure Section 1 Section 2 Section 3 Section 4

    • even ‘the
    opportunity to
    be able to
    achieve what an
    individual values
    doing and being’
    can be traced
    back to nature

    How is it related to us? 7


    matteo.andreozzi@unimi.it
    Structure Section 1 Section 2 Section 3 Section 4

    • everyone of us depends on
    nature

    • globalizing the Western


    standard of life caused an
    ecological crisis
    (Millennium Ecosystem
    • ecological crisis implies Assessment 2005, Ecosystems
    and human well-being:
    biological and social crises synthesis, Island Press,
    Washington, DC)

    What is going wrong? 8


    matteo.andreozzi@unimi.it
    Structure Section 1 Section 2 Section 3 Section 4

    • crises are only


    symptoms

    • worldview crisis and


    thinking crisis of the
    Western civilization
    (Capra, F 1982, The turning
    point. Science, society and the
    rising culture, Simon and
    • a new cultural paradigm Schuster, New York)

    What is the real problem? 9


    matteo.andreozzi@unimi.it
    Structure Section 1 Section 2 Section 3 Section 4

    • biocentric or ecocentric
    cultural paradigm

    • systemic and ecological


    worldview
    (Andreozzi, M 2011, Verso una
    prospettiva ecocentrica.
    • linking thinking Ecologia profonda e pensiero a
    rete, LED, Milano)

    How to make change? 10


    matteo.andreozzi@unimi.it
    Structure Section 1 Section 2 Section 3 Section 4

    • L.I.N.K. (Life, Innovation,


    Nature, Knowledge)

    • using new media to think in


    an ecological way

    • produce, understand, (Andreozzi, M 2011, Verso una


    develop, spread, change, prospettiva ecocentrica.
    Ecologia profonda e pensiero a
    handle rete, LED, Milano)

    What is the L.I.N.K.? 11


    matteo.andreozzi@unimi.it
    Structure Section 1 Section 2 Section 3 Section 4

    • ‘societies have always been


    shaped more by the nature of
    the media by which men
    communicate than by the
    content of the communication’

    • ‘it is impossible to understand


    social and cultural changes (McLuhan, M, Fiore, Q & Agel,
    J 1967, The medium is the
    without a knowledge of the massage: an inventory of
    workings of media’ effects, Random House, New
    York, pp. 6-8)

    Why focusing on media? 12


    matteo.andreozzi@unimi.it
    Structure Section 1 Section 2 Section 3 Section 4

    • we need, first of all, a


    medium shift

    • a web of knowledge to
    represent the web of life

    • understand nature
    (De Kerckhove, D 1991,
    connections and make vital Brainframes, technology, mind
    and business, Bosch & Keuning,
    connections Utrecht)

    Why a medium shift? 13


    matteo.andreozzi@unimi.it
    Structure Section 1 Section 2 Section 3 Section 4

    • hypertext media are based


    on the network pattern

    • using the L.I.N.K. faculty to


    think and act in a more
    ecological way

    • understanding connections, (Nelson, T 1992, Literary


    Machines 93.1, Mindful Press,
    making connections Sausalito, CA)

    Why hypertext media? 14


    matteo.andreozzi@unimi.it
    Structure Section 1 Section 2 Section 3 Section 4

    (Næss, A 1995 ‘The apron


    diagram’, in Dregson A & Inoue, Y
    (eds), The deep ecology
    movement: an introductory
    anthology, North Atlantic
    Publishers, Berkeley, p. 10)

    How to promote change? 15


    matteo.andreozzi@unimi.it
    Structure Section 1 Section 2 Section 3 Section 4

    • theorists write
    cooperatively a web
    principles’ platform,
    even thanks to
    interactions with
    collaborators

    • V.I.T.A. (Video, Image,


    Text, Audio)

    • supporters and readers


    use L.I.N.K. to
    understand reticular
    non-sequential
    connections

    How to use hypertext? 16


    matteo.andreozzi@unimi.it
    Structure Section 1 Section 2 Section 3 Section 4

    • individuals

    • concrete spaces

    • personal effort

    Isn’t it too simple? 17


    matteo.andreozzi@unimi.it
    McLuhan Galaxy Conference 2011
    Barcelona, Spain
    May 25th, 2011

    THANK YOU
    http://www.matteoandreozzi.it
    matteoandreozzi
    matteo.andreozzi
    matteoandreozzi

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