When it comes to car policy, Vietnam isbasically stuck between a rock and a hardplace. On the one hand, the country aces apotential deepening o its trade decits i itcannot develop its automobile manuactur-ing industry beore 2018, when new ASEANcommitments will disallow the high autoimport taris that have so ar protectedlocal manuacturers. On the other hand,inrastructure is incapable o supportingmore rapid growth, one reason why thegovernment has limited consumption byimposing some o the highest auto taxes inthe world. Consequently, the automotivemanuacturing industry is the inverse o themotorbike industry: relatively low domesticconsumption has handicapped the develop-ment o high-quality parts and componentsmanuacture, which limits Vietnam's autoexport capabilityThe result has been signicantly morecontrolled growth than the motorbike mar-ket has seen, with about 47,000 new cars joining HCM City’s roads each year. Andwhile tax structure changes are notoriousin Vietnam, Michael Pease, general directoro Ford Vietnam and a TK-year veteran oSoutheast Asia’s automotive industry, saysVietnam has ollowed the same path manyother developing nations have.“The industry tends to start o with aocus on trucks or commercial business ap-plications as the country industrialises,” ex-plains Pease. “Then as the market develops,and as society and the economy matures,you see the growth o business demand orvehicles. And then you see the third stage odevelopment, which is private demand orvehicles. We’re entering the third stage.”It’s clear then why the Toyota Innova,Ford Everest and other 7- and 9-seat multi-purpose vehicles have been so popular inrecent years. Not only did the tax systemavour vehicles with greater seat capacity,but MPVs were—and still are—used orbusiness purposes, specically to bring prod-ucts to Vietnam’s thousands o markets andmom ‘n’ pop stores.This April the government adjusted thetax structure as Vietnam enters the thirdstage. Luxury tax is no longer based on seat-capacity but engine capacity, with the low-est tax rate (45 percent) applied to vehicleswith 2.0-litre engines or smaller—typicallysmall cars. In September, year-to-date saleso locally manuactured personal cars wereup 15 percent over the same period in 2008,and MPV/SUV sales were down 11 percent.While the MPV/SUV class has aired bet-ter than Pease expected ollowing the taxhike rom 50 to 60 percent on vehicles with3.0-litre engines or larger, he says the uturelies elsewhere: “The interesting part o themarket is subcompacts, or what we callB-cars. That’s really where I see the growthcoming in.”This class includes the locally assembledChevrolet Spark and Toyota Vios and im-ported models like the Kia Morning, ToyotaYaris, Hyundai Getz and BMW.Still, large or small, more cars meandenser trac, and HCM City needs to nda solution.It’s easy to blame the increasing numbero cars on the roads or HCM City’s tracwoes, but while their size is problematic onthe city’s small streets, currently it’s mo-torbikes that are fooding the city at wildlyunsustainable levels.Every day, the city registers about 1,000new motorbikes. Demand is such that salesor popular models like the Honda Air Bladeare remaining steady even though they’renow selling or about ve million VND abovethe manuacturers suggested retail price. I abuyer can’t aord that, imitation motorbikescan be had or about six to nine million VND.So ar, measures to limit motorbikegrowth have allen fat. When the govern-ment began denying registration in certainparts o the city last year, people just regis-tered them elsewhere under amily names.At times, it seems like the only option is tomake it too expensive or onerous to drive amotorbike; policy proposals have includedbanning imports, raising gas prices and limit-ing motorbike parking.Motorbikes are also at the root o thecity’s air quality crisis. While most cars meetEuro II standards throughout Vietnam,motorbike emissions policy is just emerging.In a pre-proposal study or a new schemeto apply Euro II standards to motorbikes,60 percent o the 4,000 randomly testedmotorbikes in Hanoi and HCM City ailed tomeasure up even to standards lower than inTaiwan and Thailand. The HCM City Depart-ment o Natural Resources and Environmentreports that 80 percent o air pollutioncitywide is caused by motorbike emissions.However, Vietnam’s motorcycle manuac-ture industry has been a magnet or oreigninvestment and is now highly localised,meaning parts are made in the country, rath-er than imported and assembled. Local de-mand has helped to uel the growth o theindustry, which bolsters export capability.In the rst nine months o 2009, the exportvalue o motorbikes and parts and compo-nents reached almost US $470 million.Clearly, with the bad comes the good.
Cars: Slow and SteadyMotorbike Mania
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