STRATEGIC ADVANTAGE PROFILE
Examples:The Strategist should look to see if the firm is stronger in thesefactors than its competitors. When a firm is strong in themarket, it has a strategic advantage in launching new productsor services and increasing market share of present productsand services.
Strategic Advantage Factors: Marketing and Distribution
1. Competitive structure and market share: To what extent hasthe firm established a strong mark share in the total marketor its key sub markets?2. Efficient and effective market research system.3. The product-service mix: quality of products and services.4. Product-service line: completeness of product-service lineand product-service mix; phase of life-cycle the mainproducts and services are in.5. Strong new-product and new-service leadership.