Marmite made illegal in Denmark
According to the marketing slogan it is a taste that you either love or hate. But Danes will no longer get the chance to make uptheir own minds on Marmite after the British delicacy was banned under food safety laws.
The strongly flavoured dark brown spread made from brewer's yeast has joined Rice Crispies, Shreddies, Horlicks and Ovaltine prohibited inDenmark under legislation forbidding the sale of food products with addedvitamins as threat to public health.Many well known breakfast cereal and drink brands have already beenbanned or taken off supermarket shelves after Danish legislation in 2004restricted foods fortified with extra vitamins or minerals.But Marmite had escaped notice as an exotic import for a small number of expats until the Danish Veterinary and Food Administration telephonedAbigail's, a Copenhagen shop selling British food, to ban the famous yeastspread."I don't eat it myself, I don't like it but Marmite was one of our best sellingproducts. Not a day goes by without someone coming in and asking for it,"said Marianne Ørum, the shop owner."All the English people here are shaking their heads in disbelief and saythat it is insane. I agree but it is the law. It's becoming impossible to run abusiness in this country. We are not allowed to do anything anymore. It isthe way Denmark is going." The shop has now started a "Bring back Marmite" campaign to overturn aban that is seen as discriminating against Britons living and workingDenmark.Lyndsay Jensen, a Yorkshire born graphic designer working inCopenhagen, told the British ex-pat RedHerring.dk website, that Britonswould carry on spreading Marmite on their toast, even if it meantsmuggling it in to Denmark."They don't like it because it's foreign," she said. "But if they want to takemy Marmite off me they'll have to wrench it from my cold dead hands." The sale of any foodstuff with the "addition of vitamins, minerals andother substances" must be first approved by the Danish authorities after ahealth scare over their effect on children or pregnant women whencombined with other foods with high vitamin levels.