Assignment on Business strategyYousufHasan Roll: 6650 1
Orange is one of the competing telecommunication companies in UK.Telecommunication is the fastest growing service industry in the whole world.Like other industries the success of a company in its sector depends the waythey devise their strategic planning and make strategic decision. Sincetelecommunication industry is technologically driven and changingcontinuously the business strategy of any company in this sector has to bedynamic in fundamental, corporate and generic levels. The telecommunicationindustry in UK market is classified as an oligopoly market. In that prospectiveOrange is not the market leader, rather they are follower. As a result Orangemostly sets their business strategies in terms of the strategies sets forth bythe leader.
1.1 Define the roles of business strategyFigure1.1: Business strategy
Business strategy: business strategy is process that help business to evaluate theexternal environment and create opportunities which a business can exploit and aswell as threats that can damage the business. Business needs right resource andcapabilities in place to find out the opportunities and responds threats.The important part of business strategy is to make sure that those resources andcompetencies are fully understood and evaluated- a process that called ³strategicaudit´.