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Chapter 1 - Defining Marketing for the 21st Century

Chapter 1 - Defining Marketing for the 21st Century

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Published by Arman

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Published by: Arman on May 26, 2011
Copyright:Attribution Non-commercial

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01/08/2013

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1Defining Marketingfor the 21
st
Century
 
Chapter Questions
Why is marketing important?
What is the scope of marketing?
What are some fundamental marketingconcepts?
How has marketing management changed?
What are the tasks necessary for successfulmarketing management?
1-2
 
Why is marketing important?
1-3

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