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THE RAPID ADOPTION OF MARKETING MANAGEMENT:
Relationship Marketing
IMPLEMENTING TOTAL QUALITY MARKETING:
A)THE NATURE OF HIGH PERFORMANCE BUSINESS:
B)CARPORATE STRATEGIC PLANNING:
AWHAT IS MARKETING INFORMATION SYSTEM:
Sub-systems of MIS
MEASURES OF MARKET DEMAND:
ANALYZING NEEDS AND TRENDS IN THE MACRO ENVIRONMENT:
IDENTIFYING AND RESPONDING TO THE MAJOR MACRO-ENVIRONMENT FORCES:
Changing a mass Market in to Micro Markets:
EXTERNAL MICRO ENVIRONMENT:
Model of consumer Behavior
MAJOR FACTORS INFLUENCING BUYING BEHAVIOR:
THE BUYING PROCESS:
Buying Roles:
Buying Behavior:
THE STAGES OF THE BUYING DECISION PROCESS:`
WHAT IS ORGANIZATIONAL BUYING:
Buying Situations:
System Buying and Selling:
Participants in the Business Buying Process:
Major Influences on Business Buyers:
THE PURCHASING PROCESS:
INSTITUTIONAL AND GOVERNMENT MARKETS:
IDENTIFYING COMPETITORS:
Industry Concept of Competitors:
Number of Sellers and Degree of Differentiation:
Entry and Mobility Barriers:
Exit and Shrinkage Barriers:
Cost Structure:
Degree of Vertical Integration:
IDENTIFYING COMPETITORS' STRATEGIES:
DETERMINING COMPETITORS' OBJECTIVES:
Assessing Competitors Strengths and Weaknesses:
Estimating Competitors Reaction Patterns:
DESIGNING THE COMPETITIVE INTELLIGENCE SYSTEM:
SELECTING COMPETITORS TO ATTACK AND AVOID:
Targeting Multiple Segments:
BASIS FOR SEGMENTING BUSINESS MARKETS:
Operating Variables:
Purchasing Approach:
Situational Factors:
Personal Characteristics:
ADDITIONAL CONSIDERATION IN EVALUATING AND SELECTING SEGMENTS:
TOOLS FOR COMPETITIVE DIFFERENTIATION:
DEVELOPING A POSITIONING STRATEGY:
How Many Differences to Promote:
CHALLENGES IN NEW-PRODUCT DEVELOPMENT:
EFFECTIVE ORGANIZATIONAL ARRANGEMENTS:
MANAGING THE NEW PRODUCT DEVELOPMENT PROCESS:
CONSUMER ADOPTION PROCESS:
Stages in the Adoption Process:
Factors Influencing Adoption Process:
PRODUCTS LIFE CYCLE:(PLC)
Demand /Technology Life Cycle:
Stages in the Product Life Cycle:
PRODUCT-CATEGORY, PRODUCT-FORM, PRODUCT, AND BRAND LIFE CYCLES:
Other Shapes of the Product Life Cycle:
MARKETING STRATEGIES THROUGHOUT THE PRODUCT LIFE CYCLE:
MARKET EVOLUTION:
MARKET LEADER STRATEGIES:
MARKET CHALLENGER STRATEGIES:
Defending the Strategic Objectives and Opponent(s)
Choosing a General Attack Strategy:
Choosing a Specific Attack Strategy:
MARKET FOLLOWER STRATEGIES:
MARKET-NICHER STRATEGIES:
Niche Specialization:
DECIDING WHETHER TO GO ABROAD:
THE INTERNATIONALIZATION PROCESS
FIVE LEVELS OF THE PRODUCT:
PRODUCT CLASSIFICATION:
Consumer Goods Classification:
PRODUCT MIX DECISIONS
PRODUCT-LINE DECISIONS:
BRAND DECISIONS:
The concept and measurement of Brand Equity:
CHALLENGES IN BRANDING:
Branding Decision: The Brand or Not To Brand:
Brand Name Decision
Brand Strategy Decision:
Brand-Repositioning Decision:
PACKAGING AND LABELING DECISIONS:
PACKAGING:
Labeling:
SETTING PRICE:
INITIATING AND RESPONDING TO PRICE CHANGES:
Initiating Price Cuts:
Initiating Price Increases:
Other ways of Responding High Costs:
Reactions to Price Changes:
Responding to Competitors’ Price Changes:
WHAT ARE THE MARKETING CHANNELS:
Why Intermediaries Used:
Channel Functions and Flows:
Channel Levels:
CHANNEL-DESIGN DECISIONS:
CHANNEL-MANAGEMENT DECISIONS:
CHANNEL DYNAMICS:
RETAILING:
Types of Retailers:
Retailer Marketing Decisions:
WHOLESALING:
MARKET LOGISTICS:
Objectives of Market Logistics:
Market-Logistics Decisions:
DEVELOPING EFFECTIVE COMMUNICATION:
Factors in setting the promotion Mix:
Measuring the Promotion’s Results:
Managing and Coordinating Integrated Marketing Communications:
DEVELOPING AND MANAGING AN ADVERTISING PROGRAM:
Theme Creative Copy
Advertising Effectiveness: A summary of Current Research:
Purpose of Sales Promotion:
Major Decisions in Sales Promotion:
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Marketing Mngt

Marketing Mngt

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Published by: Muhammad Akhlaq Khan on May 26, 2011
Copyright:Attribution Non-commercial

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i learnd a lot from these notes thank you very much sir .it is good effort that you have made kotlor very easy.
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very nice and good effort...thax alots sirr keep its up

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