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La Economia Long Tail

La Economia Long Tail

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Published by: Gino Cingolani Trucco on May 26, 2011
Copyright:Attribution Non-commercial

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02/11/2013

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ChrisAnderson
Laeconomía
Long
Tail
De
losmercadosdemasas
al
triunfodelominoritario
TENDENCIASEDITORES
Argentina-Chile.Colombia-EspañaE.tadeaUnido
M¿xko.UruJUaVenezuela
 
Títulooriginal:
The
Long
Tail-
WhytheFuture
cf
Business
15
SeltingLess01More
Editororiginal:Hyperion,NuevaYorkTraducción:FedericoViIlegasSilvaLezama
cultura
Libre
Copyright
©
2006
by
ChrisAnderson
AllRightsReserved©
2007
by
EdicionesUrano,S.A.
Aribau,
142,
pral.-
08036
Barcelonawww.edicionesurano.com
ISBN:978-84-934642-6-4Desitolegal:B-18.930-
2007
Fctocomposición:Ediciones
Urano,
S.A.
Impresopor
RomanyáValls,S.A.-Verdaguer,1-
08760
Capellades(Barcelona)
Impreso
enEspaña-
PrintedinSp";n
A
Anne
 
,
Indice
Introducción..................................
..
II
1.
LaLongTail..............................
..
272.Auge
y
decadenciadeloséxitosdeventa.........
..
413.BrevehistoriadelaLongTail..................
..
594.LastresfuerzasdelaLongTail................
..
735.Losnuevosproductores........................816.Losnuevosmercados........................
..
II
57.Losnuevoscreadoresdelgusto................
..
1318.LaeconomíaLongTail......................
..
1659.LacortaCabeza............................
..
193
10.
Elparaísodelasopciones.....................
..
219
n.
Unaculturadenicho........................
..
231
12.
Lapantallainfinita..........................
..
251
13.
Másalládelocio...........................
..
263
14.
LasreglasdelaLongTail..............
..
.....
..
283Coda:laLongTaildelfuturo.....................
..
293Agradecimientos...............................
..
295Notassobrelasfuentes
y
otraslecturas..............
..
299índiceanalítico................................
..
305
9
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