Research project is the bridge for the student that takes his theoretical knowledge worldto practical industrial world. The advantage of this sort of integration (research program),which promotes guided student to corporate culture, functional, social and norms alongwith formal teaching numerous. The main aim is :
To bridge the gap between theory and practical.
To help the student in developing the better understanding of concepts andquestions already raised or to be raised subsequently during the research period.The present research report gives a detailed view of how the celebrity endorsementsmake the advertisements effective and how do the customers perceive celebrities. In the present scenario, the celebrities endorse the high value brands and add to the value of the brands. .