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harish raghav

harish raghav

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Published by Kamal Preet
PROJECT
PROJECT

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Published by: Kamal Preet on May 26, 2011
Copyright:Attribution Non-commercial

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06/29/2013

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ARESEARCH PROJECT ON
“ROLE AND GROWTH OF DEVELOPMENT BANK IN INDIA” 
(Submitted in partial fulfillment of the requirement of degreeof MASTERS OF BUSINESS ADMINISTRATION, KURUKSHETRAUNIVERSITY.KURUKSHETRA)
 RESEARCH SUPERVISOR: SUBMITTED BY:
MRS. MONIKA MEHTA HARISH KUMACLASS ROLL No.1460University roll no.Session 2009-2011
Department of management
SHRI ATMANAND JAIN INSTITUTE OF MANAGEMENT ANDTECHNOLOGY AMBALA CITY 
 
PREFACE
Research project is the bridge for the student that takes his theoretical knowledge worldto practical industrial world. The advantage of this sort of integration (research program),which promotes guided student to corporate culture, functional, social and norms alongwith formal teaching numerous. The main aim is :
To bridge the gap between theory and practical.
To help the student in developing the better understanding of concepts andquestions already raised or to be raised subsequently during the research period.The present research report gives a detailed view of how the celebrity endorsementsmake the advertisements effective and how do the customers perceive celebrities. In the present scenario, the celebrities endorse the high value brands and add to the value of the brands. .
 
ACKNOWLEDGMENT
The present report is an amalgamation of hard work and contribution of experience of eminent personalities.First of all, I would like to thank the supreme power the Almighty GOD who is theobviously the one who has always directed me to work on the right path. With his gracethis project could be the reality.I, express my sincere gratitude to Dr. S.C. AGGARWAL (Director) for their inspiration.I am also very much thankful to Mrs. Monika Mehta (Faculty, AIMT, Ambala City) for his guidance, regular counseling, keen interest and constant encouragement. Withouttheir guidance this project would not have a successful end.
(HARISH KUMAR)

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