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marvin chow resume

marvin chow resume

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Published by marvin_chow_1
the work of marvin chow... youth propaganda director, cultural anthropologist and agenda of change. current at google as asia pacific marketing director (not on resume) - formerly at nike, nickelodeon, mvp.com, fitforall and reebok.

http://linkd.in/theREALmarvin
the work of marvin chow... youth propaganda director, cultural anthropologist and agenda of change. current at google as asia pacific marketing director (not on resume) - formerly at nike, nickelodeon, mvp.com, fitforall and reebok.

http://linkd.in/theREALmarvin

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Categories:Types, Resumes & CVs
Published by: marvin_chow_1 on May 26, 2011
Copyright:Attribution Non-commercial

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05/26/2011

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Marvin Chow
YOUTH PROPAGANDA DIRECTOR
agent of change, gsd
Cultural Anthropologist 
 
2009200820072006200520042003200220012000199919971995
Marketing DirectorNike KoreaSpecial Projects DirectorNike Global Brand ManagementMarketing DirectorNickelodeon OnlineMarketing & BusinessDevelopment DirectorMVP.comCOO & General ManagerFitForAll, Inc.Interactive Marketing DirectorReebok InternationalMarketing &Category Business DirectorNike Japanhad my birthday dinner withRajin
ʼ
Cajun James Carvillewent 3-0 vs. Notre Dame Football,BC Football Coaching Assistantboldly predicted Google would failand Apple would rule the worldshot a personal best 81at Hendricks Golf Course, NJexpanded Chow, Inc. by 100% -married JiYoung Park.
worklife
/
hit the gym and the veggies -lost 12kg in 6 months.mistakenly placed on the USTerrorist watch list by the FBIstarted riding my fixed gear bike(and managed not to kill myself)talked fashion, Oscar voting andabsinthe with Eric Clapton and HF.survived 8am with 55 college seniors:Boston University Adjunct ProfessorMarketing DirectorNike Greater China
 
I am
responsible for leading & developing the 35 person team that manages all consumerfacing interaction for Nike in Korea, as well as the lead for key Strategic Planning initiatives.
I did:I learned
how to lead & develop a team of marketers through individual coaching, teamwork,communication, and the creation of an idea driven, collaborative working environment.
marketingdirector
Nike Korea[
2004 - 2006
]
led the establishment of a category led organization and the developmentand execution of their strategic growth plans, which led to overall toplinegrowth and significant share growth (FB +12pt; NSW +8pt; RN +6pt)
oversaw the 2006 World Cup campaign including key player signings,events for 10k kids, impactful uniform launch and TuHon energy plan.
grew and energized our #1 Cool position with the launch of Nike Free, theWindRunner icon, Tee magazine, the Seoul Flagship opening, theestablishment of Star Marketing and tours by VC, LBJ and Kobe Bryant.
identified and coached key high potential talent (5 total) that all receivedpromotions to critical positions within Nike Korea or Nike Asia Pacific.
I am
responsible for crafting and cultivating the relationship the Nike Brand has with one of theworld
ʼ
s largest consumer, growth markets; reporting directly to the Global VP of Brand.
I did:I learned
how to more effectively manage a widespread organization through strongerteamwork, increased communication and transparency as well as a more empowering andcollaborative approach,
worked with the Brand Team to develop and get Global Senior Managementapproval of the new Greater China 3 Year Strategic Marketing Plan.
maintained a dominant Basketball position with an energizing Summercampaign, anchored by multi-city visits from Kobe, LeBron and Chris Paul.
sparked a running movement in China through the 2010 Human Race, aserious of challenges and runs that reached over 50k young runners.
elevated our lifestyle position by creating the AW77 Icon among younginfluencers, designers and street culture elite.
created increased competitive separation that positions the Nike Brand asthe #1 overall Cool and Favorite Brand among youth in China.
oversee a total team of 175 with 22 direct reports, covering mainlandChina, Hong Kong and Taiwan and including advertising, digital / socialmedia, sports marketing, public relations and 5,500+ Nike Retail stores.
marketingdirector
Nike Greater China[June
2006 - Present
]
I am
directly responsible for leading and developing the 70 person team that manages allconsumer facing interaction for the Nike Brand, as well as the growth strategies for NikeJapan
ʼ
s core category businesses (m/w
ʼ
s training and basketball).
I did:I learned
how to better collaborate with key stakeholders to build & execute a turn-around planfor a premiere brand and a large scale business in a conservative, mature and complex market.
key member of the strategic team that re-energized the Nike business:Highest revenue, surpassing 1998 record. 3 consecutive years of growth.+12% growth and sell-through among strategic partners.
developed and led the execution of a new brand plan that repositioning Nikein Japan as the #1 Cool and Most Favorite Brand among overall youth.
re-organized the team with renewed focus on Category Brand Management,Sports Marketing, our retail presence and our overall communication mix.
Highlights include: Run Revolution, the Human Race, football grassroots,1LOVE, Tokyo JDI, NSW launch, Account Marketing, Press Room opening.
Achieved #1 Running position at key retailers (overall & #1 product).Moved from #3 to #2 in overall Football market share.
Collaborated with Masamichi Katayama and WonderWall on the creativedirection and concepting for one of Nike
ʼ
s premier retail destinations.
marketing &categorybusinessdirector
Nike Japan[
2006 - 2009
]
marvin chow

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