D IGNITAS M EM BERSHIP

MEDIA ADVISORY

NOW COM ES W ITH AN I P AD Contact:

info@mydignitas.com 312-651-6130

CHICAGO July 1, 2011 Dignitas today announced that as part of its 2011 Membership Window all Premiere MFO clients will receive a customized Apple iPad 2. With the support of Dignitas, clients will be able to utilize their iPad as a tool for simplifying and managing their lives. Successful families today need a tool that combines the benefits of a computer, with mobility, on-line access and the ability to capture graphical images. The iPad 2 manages all of this along with featuring an appealing, clean, and easy to use interface. The iPad will serve as each Dignitas clients personalized family manual that allows them to easily access important information while also enhancing collaboration and communication with their multi-family office. After conducting extensive market research we realized that the iPad is a technology that is resonating with a broad array of consumers including senior executives, entrepreneurs, and technology novices in a truly transformative manner said Nicholas Delgado, Chief Wealth Officer of Dignitas. As part of Dignitas in-depth onboarding process each family will receive an Apple iPad 2 that has been preset with financial planning, educational and personal organizational Apps. Each tablet also includes enhanced security software to protect passwords and personal data. The pre-installed software will help clients stay organized and informed about their financial and personal lives. Each App is customized based on a familys needs, geographic preferences and other special requests. In addition, Dignitas will provide families with customized training on how to use the various tools available to them on the device. With their Dignitas iPad 2, a client will be able to easily monitor their balance sheet with real time data updates, access their bank and brokerage accounts as well as important documents such as insurance policies or tax documents. In addition, clients will also be able to easily communicate and schedule meetings with their Dignitas team. In testing out the hardware and software for the Apple iPad 2, Dignitas reviewed the latest and most cutting edge technologies on the market. As part of its on-going commitment and investment in technology, Dignitas is dedicated to integrating technology into every aspect of how we work with our families. By leveraging the technologies within the iPad 2, our families will be empowered with the tools to make better decisions. From keeping clients informed on their investments to improving collaboration during client meetings our families will literally have their financial lives organized and available at their fingertips, said Haydee Caldero, Principal of Dignitas. ###
Dignitas 111 E Wacker Drive Suite 2920 Chicago, IL 60601 www.mydignitas.com T:312.651.6130 F:312.854.1054