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Toyota launches a social network for drivers

Toyota launches a social network for drivers

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Published by: Crowdsourcing.org on May 26, 2011
Copyright:Attribution Non-commercial


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Toyota launches a social network for drivers
By: Chris Abraham, May 26, 2011
Is the car the ultimate mobile device? Toyota thinks so. WithSalesforce.com, they've launched asocial network for Toyota owners anddrivers that keeps them connected toToyota, to its dealers, and to otherdrivers. Time will tell if this takeshold, but you have to admit that the Internet-connected car is closer to reality than ever before,and even before we reach that state, we all havenetwork-connected phones with is in the car. The question is, what do you do withthat auto(mobile) computing power?Verticalonline communities,such as Caregiver Village,have always been with us in the form of communities of interest, communities of circumstance, communities of purpose,andcommunities of action.So, Ujala Sehgal of Fishbowl NY, shares Toyota's go at it, Toyota Drivers Get Their Own Social Network   Also check out Engadget's reporting,Toyota to launch social network for peoplewho like to befriend car dealerships. My advice to Toyota is to hire as many passionate community managers as youcan. Who love cars, yes, but more so, are passionate about catalyzing conversation,keeping the momentum after pouring in the energy to not only moderate but to beencouraging and empowering--essentially, someone who is trained in

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