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Table Of Contents

II. Assumptions
III. History
1. Market Analysis/Needs/Growth
2. Competition
1. Target Market
ii. B100 Brewer
iii. Product Life Cycle
ii. B100 Brewer
iii. Market Segmentation
i. K-Cup (or Keurig-Cup)
VII. Problematic Issues and Alternatives
VIII. Conclusion
IX. Comments on Presenting Opposing Group’s Paper
X. Keurig Authorized Dealer Interview
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Keurig_FinalPaper

Keurig_FinalPaper

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Published by vhejay

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Published by: vhejay on May 27, 2011
Copyright:Attribution Non-commercial

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12/18/2012

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