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12 Service Design Principles

12 Service Design Principles

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Published by Shih-Chieh Chang

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Categories:Types, Speeches
Published by: Shih-Chieh Chang on May 28, 2011
Copyright:Attribution Non-commercial

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10/01/2013

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Service Design:12 Principles
Hugh DubberlyService Science Society Taiwan23 May 2011
 
2Service Design: 12 Principles
The opportunityto delight customers—to garner their love—lies in deliveringnot just a quality productbut a quality experience
 
3Service Design: 12 Principles
. . . commercial products are best treatedas though they were services.
It’s not what you sell a customer,it’s what you do for them.It’s not what something is,it’s what it is connected to,what it does.
Flows become moreimportant than resources.Behavior counts.”
—Kevin Kelly

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