HRM Role Change
ncreasingly, competitiveness is viewed as beingdependent on human resources.
Competitive advantage in companies is its workers--itis what often distinguishes companies with similar technology.
HRM has come to be seen as directly related to theability of the firm to cope with organizational andenvironment contingencies.
Recently, there has been a reorientation to anintegrative, proactive, and strategic way of looking atan organization's employees.